The Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Huge Inventory

Our extensive network of demand partners provides a massive inventory of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 240+ DSPs, 150+ directly integrated ad networks and their own ad network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato proved to be a partner with high quality standards and a personalized approach to customer service. We are very happy with their market quality team that delivers regular reports on ad quality. 90% of mobile monetization is powered by technology. The other 10% is the people behind the technology. Smaato’s got both covered."

Artis Kehris
Head of Advertising Sales,

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

App Developers / Mobile Publishers
Ad Networks & DSPs
Million Mobile Users per Month
Billion Impressions per Month

What's New


How Does a Regional Publisher Monetize a Global Audience?

Effectively monetizing your app or mobile website through mobile advertising relies on your ability to deliver localized, targeted ads to the largest, most relevant audience.

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Posted by
on September 17th, 2015


Our SPX Platform Just Added Some Amazing New Features

Today we’re announcing a big boost to our SPX platform to provide our army of publisher partners with some exciting new monetization tools to get them ready for the busy Q4 season.

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Posted by
on September 15th, 2015


New video: What is an “Integrated” Mobile Advertising Platform?

We are kicking off a new series of videos produced here at Smaato that we’re calling “Mobile Programmatic Perspectives”. Each 90-second video will answer a hot topic within the mobile advertising industry...

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Posted by
on September 9th, 2015


Advertising Week

September 28 – October 2 / NEW YORK, USA

Advertising Week is a hybrid of inspiring thought leadership and highly entertaining, engaging special events, featuring the industry’s best and brightest.

More Info Event Website


Casual Connect

October 19 – 21 / TEL AVIV, ISRAEL

Casual Connect Tel Aviv is designed with a focus on new media, mid-core games, social games and investment opportunities.

More Info Event Website


Publishers: Time to prepare your apps to support iOS9

Apple will be rolling out iOS 9 soon, with what’s sure to be a bunch of awesome new features. One of the most important features for us, and for our iOS publishers, is the App Transport Security (ATS)...

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New Windows (Phone) SDKs available now!

In addition to updating our Android SDK, we’ve also taken our Windows and Windows Phone SDKs to the shop – our offerings for Windows Phone 8.0 & 8.1 as well as Windows 8.1 have been updated and are now available!

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Android SDK 4.5.0 available now!

Attention all mobile publishers and app developers: We’ve just updated our Android SDK to version 4.5.0, bringing enhanced functionality to Android apps that we recently added to our iOS SDK as well.

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Smaato Supercharges SPX Platform to Simplify Native Mobile Ad Building and Maximize Ad Revenue for Publishers

New native advertising and private marketplace functionalities make Smaato the first platform to unite native advertising with a mobile-first, full-featured monetization platform.

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Abbie Havern (VSC) – September 15, 2015


Geo-Data Can Raise Publishers’ eCPMs By Over 200 Percent Versus Ads Without Location

Both the mobile web and apps are thriving, as opposed to canceling each other out, according to mobile ad exchange platform Smaato...

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David Kaplan (GeoMarketing) – September 8th, 2015


Smaato Ad Report Shows Big Growth On The Mobile Web

Ad spending on the mobile web doubled in the first half of 2015 (compared to the same period last year), according to a new report from Smaato. Specifically, Smaato saw its total ad spend split between 62 percent on apps and 38 percent on the mobile web.

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Anthony Ha (TechCrunch) – August 31st, 2015

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato's new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 - SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

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