The Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Huge Inventory

Our extensive network of demand partners provides a massive inventory of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only platform for mobile publishers & app developers that features Dynamic Demand™

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 150+ directly integrated ad networks and their own ad network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"SPX has improved fill rate and eCPM, has an easy integration guide for both native and Javascript integration and a super easy reporting system compared to other ad network consoles. The intuitive admin console minimizes our manual work which is very important for a middle-sized publisher like us!"

Fritz Mikio Kuribayashi

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

App Developers / Mobile Publishers
Ad Networks & DSPs
Million Monthly Mobile Uniques
Billion Impressions per Month

What's New


Announcing the Smaato Publisher Referral Program

As mobile apps and mobile websites continue to multiply in all corners of the globe, developers of those apps & websites continue to look for easy and lucrative ways to monetize them.

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on August 21st, 2015


The Best Way to Integrate with Smaato: Our Advertising SDK

Smaato’s advertising SDKs are the optimal way for publishers to integrate with the Smaato Publisher Platform. Our SDKs connect your mobile applications with our platform, creating the technical link between you and Smaato.

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on August 17th, 2015


The Lexicon of Mobile Advertising Fraud: A Dictionary

There aren’t many comprehensive studies in the market that examine the rise of mobile ad fraud. Articles, yes – plenty of them. However with a surge in advertising impressions shifting this year from desktop to mobile, market stakeholders worldwide are bracing themselves...

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Posted by
on August 13th, 2015


Smaato’s 10th Anniversary


Smaato is celebrating its 10th anniversary in its premises in the Emporio Tower. Join us and enjoy the view over Hamburg from the 19th Floor. RSVP for the party as tickets are limited.

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September 9–11 / HAMBURG, GERMANY is three-day congress for Digitalization, Business and IT organized by Silpion. During talks, workshops and discussions you can find out what digitalization means for your industry and your business.

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September 16–17 / COLOGNE, GERMANY

dmexco is the most premier global digital marketing event for the economy and brings all innovations, technolodmexco is the leading international expo & conference for the digital economy.

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Money from Your Mobile App with Cross-Platform Tools Support

In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated...

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Native Ads in Your App with Smaato

Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness...

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Video Advertising on Mobile – Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop...

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The Future of Programmatic Mobile Advertising

Smaato CEO Ragnar Kruse Hosts Fireside Chat with Leaders from Microsoft and Dstillery at Internet Week NY

Smaato announced that the company’s CEO, Ragnar Kruse, will be hosting a fireside chat with Microsoft and Dstillery (the leader in marketing technology that enables brands to reach the most relevant prospects) today, in coordination with Internet Week NY.

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San Francisco, Calif. – May 18, 2015

Indosat, member of Ooredoo Group, and Smaato launch mobile advertising exchange in Indonesia.

Indonesia Mobile Exchange helps businesses improve online reach and provides customers with more targeted and personal mobile ads.

Indosat, member of Ooredoo Group, announced today at Mobile World Congress the launch of Indonesia Mobile Exchange (“IMX”), a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a leading global mobile RTB Ad Exchange.

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Barcelona, Spain, (PRNewswire). – March 2, 2015

Smaato Honored as "Startup and Innovation Award" Winner

Smaato was selected as the “Startup and Innovation Award” winner by the German American Business Association (GABA).

This win is a result of Smaato’s significant impact on German-American business. Smaato’s CEO Ragnar Kruse and co-founder Petra Vorsteher were honored to receive this award last week in San Francisco (CA).

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San Francisco, (BUSINESS WIRE). – January 23, 2015

Introducing SPX: The Smaato Publisher Platform

Introducing Smaato's new product, the Smaato Publisher Platform (SPX).

Date: January 15, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

Introducing SPX: #3 - SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

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