All advertising sources compete in real time for each ad impression.

Largest Global Reach

Biggest global target audience

Huge Inventory

390+ Demand Partners
with one integration

Higher Revenue

Higher eCPMs

Smaato Introduces SPX

The only mobile publisher platform featuring Dynamic Demand


SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 150+ directly integrated Ad Networks and their own Ad Network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Not only is Smaato the leading global mobile RTB Ad Exchange and SSP, but SPX is the first and only mobile publisher ad server with Dynamic Demand.

What's New

Insights, Invites, Innovations and Info to Grow Your Revenue



Why Private Exchanges Need to Happen Within an Ad Serving Platform?

Every time I talk to a publisher about their experiences with Private Exchanges and DealID they have said the same thing: Not enough demand.

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Posted by
on May 6th, 2015


How to Optimize Your Location Data’s Accuracy

With location data continuing to gain traction for advertising in 2015, it’s less about actually enriching traffic with location data, but more about enriching it with accurate location data.

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Posted by
on April 28th, 2015


Meet Smaato at GMIC Beijing 2015

From April 28-30, 2015, more than 25,000 mobile industry insiders and executives from 60+ countries around the world will gather at the China National Convention Center in Beijing...

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Posted by
on April 21st, 2015


Casual Connect Asia


Casual Connect is the premiere event for the casual games industry with over 7,500 professionals attending Casual Connect each year.

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ad:tech San Francisco


ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking...

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dmexco Satellite New York

May 21 / NEW YORK, USA

For the very first time dmexco will bring together the elite representatives of the digital economy at the #dmexco Satellite in New York City on May 21, 2015.

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Money from Your Mobile App with Cross-Platform Tools Support

In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated...

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Native Ads in Your App with Smaato

Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness...

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Video Advertising on Mobile – Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop...

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Indosat, member of Ooredoo Group, and Smaato launch mobile advertising exchange in Indonesia.

Indonesia Mobile Exchange helps businesses improve online reach and provides customers with more targeted and personal mobile ads.

Indosat, member of Ooredoo Group, announced today at Mobile World Congress the launch of Indonesia Mobile Exchange (“IMX”), a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a leading global mobile RTB Ad Exchange.

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Barcelona, Spain, (PRNewswire). – March 2, 2015

Smaato Honored as "Startup and Innovation Award" Winner

Smaato was selected as the “Startup and Innovation Award” winner by the German American Business Association (GABA).

This win is a result of Smaato’s significant impact on German-American business. Smaato’s CEO Ragnar Kruse and co-founder Petra Vorsteher were honored to receive this award last week in San Francisco (CA).

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San Francisco, (BUSINESS WIRE). – January 23, 2015

Smaato Announces SPX: The Smaato Publisher Platform

Mobile-First Free Publisher Ad Server Featuring First Ever Dynamic Demand Technology

Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, announced the worldwide release of The Smaato Publisher Platform (SPX).

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San Francisco, Calif. – January 21, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: 18/03/2015

Introducing SPX: The Smaato Publisher Platform

Introducing Smaato's new product, the Smaato Publisher Platform (SPX).

Date: 15/01/2015

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