The Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Huge Inventory

Our extensive network of demand partners provides a massive inventory of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only platform for mobile publishers & app developers that features Dynamic Demand™

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 150+ directly integrated ad networks and their own ad network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato proved to be a partner with high quality standards and a personalized approach to customer service. We are very happy with their market quality team that delivers regular reports on ad quality. 90% of mobile monetization is powered by technology. The other 10% is the people behind the technology. Smaato’s got both covered."

Artis Kehris
Head of Advertising Sales,

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

App Developers / Mobile Publishers
Ad Networks & DSPs
Million Monthly Mobile Uniques
Billion Impressions per Month

What's New


NEW: Smaato’s Global Trends in Mobile Programmatic Report, 1H 2015

Today we are putting out the first edition of our Global Trends in Mobile Programmatic Report, a compendium of facts and findings from across the billions and billions of impressions traveling across the Smaato Exchange during the first six months of 2015.

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on August 31st, 2015


Smaato Celebrates 10 Years!

Smaato is the global real-time advertising platform for mobile app developers and publishers and has been pioneering innovative, mobile-first solutions for publishers since 2005 — And on Tuesday, August 18th, Smaato turned a whole decade old.

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Posted by
on August 28th, 2015


Case Study: How Singapore Press Holdings Went Programmatic With Smaato

We’ve just published a new case study that looks at how one of our publisher partners, Singapore Press Holdings (SPH)...

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Posted by
on August 26th, 2015


September 9–11 / HAMBURG, GERMANY is three-day congress for Digitalization, Business and IT organized by Silpion. During talks, workshops and discussions you can find out what digitalization means for your industry and your business.

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September 16–17 / COLOGNE, GERMANY

dmexco is the most premier global digital marketing event for the economy and brings all innovations, technolodmexco is the leading international expo & conference for the digital economy.

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Advertising Week

September 28 – October 2 / NEW YORK, USA

Advertising Week is a hybrid of inspiring thought leadership and highly entertaining, engaging special events, featuring the industry’s best and brightest.

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Money from Your Mobile App with Cross-Platform Tools Support

In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated...

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Native Ads in Your App with Smaato

Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness...

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Video Advertising on Mobile – Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop...

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Smaato Ad Report Shows Big Growth On The Mobile Web

Ad spending on the mobile web doubled in the first half of 2015 (compared to the same period last year), according to a new report from Smaato. Specifically, Smaato saw its total ad spend split between 62 percent on apps and 38 percent on the mobile web. So the mobile web is still pretty far behind, but it’s doing better than it was in 2014, when the breakdown was 72 percent apps versus 28 percent mobile web.

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Anthony Ha (TechCrunch) – September 1st, 2015

Smaato Shows How Mobile and Ad Industry Synergies Can Accelerate MNOs’ Foray into Mobile Advertising

In recent years, mobile advertising saw its growing popularity attracting cross-industry players, including Mobile Network Operators(MNOs), as revenues in this segment continue to rise and mobile content and mediums of communications over mobile channels continue to proliferate.

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Tara Neal (The Fast Mode) – August 3rd, 2015

Adtech platform Smaato joins battle to automatically detect fake ad traffic

With traffic and ad fraud the bane of the digital ad industry, another ad platform is taking steps to fight back. Today, San Francisco-based Smaato announces the addition of an automated fraud detection engine to its publisher-oriented mobile ad platform, exchange, and server.

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Barry Levine (VentureBeat) – July 21st, 2015

Introducing SPX: The Smaato Publisher Platform

Introducing Smaato's new product, the Smaato Publisher Platform (SPX).

Date: January 15, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

Introducing SPX: #3 - SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

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