All advertising sources compete in real time for each ad impression.

Largest Global Reach

Biggest global target audience

Huge Inventory

340+ Demand Partners
with one integration

Higher Revenue

Higher eCPMs

Smaato Introduces SPX

The only mobile publisher platform featuring Dynamic Demand

SPX

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 100+ directly integrated ad networks and their own ad network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Not only is Smaato the leading global mobile RTB Ad Exchange and SSP, but SPX is the first and only mobile publisher ad server with Dynamic Demand.

What's New

Insights, Invites, Innovations and Info to Grow Your Revenue

 

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Discover a Mobile Advertising First at Mobile World Congress 2015

March is coming in like a lion as Barcelona prepares to host the biggest annual event of the mobile industry – Mobile World Congress.

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on February 27th, 2015

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Ad Tag v2.1 Available – Now Featuring Full Screen Ads

In the previous version of the Smaato Ad Tag (v2.0), the solution supported regular ads with a large variety of dimensions...

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Posted by
on February 19th, 2015

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How to Choose the Best Platform for Your Mobile App?

So you’re developing your very own mobile app. Which platform should you choose?

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Posted by
on February 9th, 2015

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Mobile World Congress

March 2-5 / Barcelona, Spain

Visit our booth in hall 8.1 ( booth no. E61) and learn more about how Smaato will shape the mobile industries’ future.

More Info Event Website

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JMP Securities Technology Conference

March 2-3 / San Francisco, USA

Mark your calendar for JMP Securities annual technology research conference, which matches investors and financial sponsors with executives...

More Info Event Website

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Game Developers Conference (GDC)

March 2-6 / San Francisco, USA

The GDC is the world's largest and longest-running professionals-only game industry event...

More Info Event Website

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New SDKs for Windows Phone 8.1 and Windows 8.1

Announcing a major SDK update for Windows Phone, we now support XAML applications on Microsoft’s new...

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Smaato’s Global RTB Exchange Brings Programmatic Advertising to BlackBerry 10

The world of mobile advertising is rapidly evolving and growing. RTB (Real-Time Bidding) and programmatic...

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Android SDK Update to Support New Google Advertising ID

Google is replacing its old advertising identifier “Android ID” with a new “Google Advertising ID”.

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Smaato Honored as "Startup and Innovation Award" Winner

Smaato was selected as the “Startup and Innovation Award” winner by the German American Business Association (GABA).

This win is a result of Smaato’s significant impact on German-American business. Smaato’s CEO Ragnar Kruse and co-founder Petra Vorsteher were honored to receive this award last week in San Francisco (CA).

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San Francisco, (BUSINESS WIRE). – January 23, 2015

Smaato Announces SPX: The Smaato Publisher Platform

Mobile-First Free Publisher Ad Server Featuring First Ever Dynamic Demand Technology

Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, announced the worldwide release of The Smaato Publisher Platform (SPX).

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San Francisco, Calif. – January 21, 2015

Smaato Experiences 140% Growth in Mobile Programmatic Advertising

With a Global Reach of 540 Million Unique Visitors Per Month in 2014

Diverse Publisher Inventory and Campaigns Optimized for Mobile Enable Audience Hyper-Targeting for Global Brands and Advertisers

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San Francisco, (BUSINESS WIRE). – December 23, 2014

Sign up to use Smaato’s global platform to access advertising inventory in all countries

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