All advertising sources compete in real time for each ad impression.

Largest Global Reach

Biggest global target audience

Huge Inventory

390+ Demand Partners
with one integration

Higher Revenue

Higher eCPMs

Smaato Introduces SPX

The only mobile publisher platform featuring Dynamic Demand


SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 150+ directly integrated Ad Networks and their own Ad Network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Not only is Smaato the leading global mobile RTB Ad Exchange and SSP, but SPX is the first and only mobile publisher ad server with Dynamic Demand.

What's New

Insights, Invites, Innovations and Info to Grow Your Revenue



Why Private Exchanges Need to Happen Within an Ad Serving Platform?

Every time I talk to a publisher about their experiences with Private Exchanges and DealID they have said the same thing: Not enough demand.

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Posted by
on May 6th, 2015


How to Optimize Your Location Data’s Accuracy

With location data continuing to gain traction for advertising in 2015, it’s less about actually enriching traffic with location data, but more about enriching it with accurate location data.

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Posted by
on April 28th, 2015


Meet Smaato at GMIC Beijing 2015

From April 28-30, 2015, more than 25,000 mobile industry insiders and executives from 60+ countries around the world will gather at the China National Convention Center in Beijing...

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on April 21st, 2015


Global Mobile App Summit and Awards

May 28-29 / CHENNAI, INDIA

GMASA will bring together visionary speakers who will present information on what is influencing the industry...

More Info Event Website


Berlin Buzzwords

May 31 - June 3 / BERLIN, GERMANY

Berlin Buzzwords is Germany's most exciting conference on storing, processing and searching large amounts of digital data.

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Apple Worldwide Developer Conference (WWDC)

June 8 – 12 / SAN FRANCISCO, USA

Apple’s renowned developer community will come together at WWDC to learn about the future of iOS and OS X.

More Info Event Website


Money from Your Mobile App with Cross-Platform Tools Support

In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated...

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Native Ads in Your App with Smaato

Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness...

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Video Advertising on Mobile – Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop...

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The Future of Programmatic Mobile Advertising

Smaato CEO Ragnar Kruse Hosts Fireside Chat with Leaders from Microsoft and Dstillery at Internet Week NY

Smaato announced that the company’s CEO, Ragnar Kruse, will be hosting a fireside chat with Microsoft and Dstillery (the leader in marketing technology that enables brands to reach the most relevant prospects) today, in coordination with Internet Week NY.

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San Francisco, Calif. – May 18, 2015

Indosat, member of Ooredoo Group, and Smaato launch mobile advertising exchange in Indonesia.

Indonesia Mobile Exchange helps businesses improve online reach and provides customers with more targeted and personal mobile ads.

Indosat, member of Ooredoo Group, announced today at Mobile World Congress the launch of Indonesia Mobile Exchange (“IMX”), a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a leading global mobile RTB Ad Exchange.

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Barcelona, Spain, (PRNewswire). – March 2, 2015

Smaato Honored as "Startup and Innovation Award" Winner

Smaato was selected as the “Startup and Innovation Award” winner by the German American Business Association (GABA).

This win is a result of Smaato’s significant impact on German-American business. Smaato’s CEO Ragnar Kruse and co-founder Petra Vorsteher were honored to receive this award last week in San Francisco (CA).

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San Francisco, (BUSINESS WIRE). – January 23, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: 18/03/2015

Introducing SPX: The Smaato Publisher Platform

Introducing Smaato's new product, the Smaato Publisher Platform (SPX).

Date: 15/01/2015

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