Smaato: The Leading Global Mobile RTB Ad Exchange & SSP

All advertising sources compete in real time for each ad impression.

Largest Global Reach

Biggest global target audience

Huge Inventory

340+ Demand Partners
with one integration

Higher Revenue

Higher eCPMs

Smaato Introduces SPX

The only mobile publisher platform featuring Dynamic Demand


SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 100+ directly integrated ad networks and their own ad network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Not only is Smaato the leading global mobile RTB Ad Exchange and SSP, but SPX is the first and only mobile publisher ad server with Dynamic Demand.

What's New

Insights, Invites, Innovations and Info to Grow Your Revenue



Ads in Your Mobile App or Website in 3 Minutes

Our recent release of The Smaato Publisher Platform (SPX) marks a paradigm shift, not only for Smaato but also for mobile advertising technology as a whole...

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on January 26th, 2014


Introducing SPX: The Smaato Publisher Platform

Today we’re very excited to announce the public release of The Smaato Publisher Platform.

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Posted by
on January 21st, 2014


Quickstart a Web Development Stack Using Vagrant & Docker

Developing and maintaining a mobile monetization platform like the Smaato RTB Ad Exchange, implied...

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Posted by
on December 11th, 2014


Mobile Media Summit SF

January 26 / San Francisco, USA

This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in...

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Casual Connect Europe

February 4-6 / Amsterdam, Netherlands

Casual Connect is the place to learn more about an industry which entertains billions of people each month.

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Programmatic Advertising Summit

February 25 / Hamburg, Germany

Meet the "who is who" of the Programmatic Advertising ecosystem in Germany at this summit.

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New SDKs for Windows Phone 8.1 and Windows 8.1

Announcing a major SDK update for Windows Phone, we now support XAML applications on Microsoft’s new...

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Posted by
on September 5th, 2014


Smaato’s Global RTB Exchange Brings Programmatic Advertising to BlackBerry 10

The world of mobile advertising is rapidly evolving and growing. RTB (Real-Time Bidding) and programmatic...

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Android SDK Update to Support New Google Advertising ID

Google is replacing its old advertising identifier “Android ID” with a new “Google Advertising ID”.

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Smaato Announces SPX: The Smaato Publisher Platform

Mobile-First Free Publisher Ad Server Featuring First Ever Dynamic Demand Technology

Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, announced the worldwide release of The Smaato Publisher Platform (SPX).

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San Francisco, Calif. – January 21, 2015

Smaato Experiences 140% Growth in Mobile Programmatic Advertising

With a Global Reach of 540 Million Unique Visitors Per Month in 2014

Diverse Publisher Inventory and Campaigns Optimized for Mobile Enable Audience Hyper-Targeting for Global Brands and Advertisers

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San Francisco, (BUSINESS WIRE). – December 23, 2014

Mobile is the New Desktop in Programmatic Advertising with Brands Driving the Spend

According to Smaato RTB Insights Report

Q3 2014 Ad Spend Accelerates in CPG and Automotive

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San Francisco, Calif. – November 6, 2014

Sign up to use Smaato’s global platform to access advertising inventory in all countries


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