All advertising sources compete in real time for each ad impression.

Largest Global Reach

Biggest global target audience

Huge Inventory

390+ Demand Partners
with one integration

Higher Revenue

Higher eCPMs

Smaato Introduces SPX

The only mobile publisher platform featuring Dynamic Demand™

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 150+ directly integrated ad networks and their own ad network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Not only is Smaato the leading global mobile RTB Ad Exchange and SSP, but SPX is the first and only mobile publisher ad server with Dynamic Demand.

What are our clients saying


What's New


A Super-Auction for Every Impression: Smaato’s Dynamic Demand Explained

When we set out to rebuild our ad server, we wanted to try to build a more perfect selection process.

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on June 30th, 2015


It’s Official: Smaato an AlwaysOn Winner 5 Years Running

It’s certainly great to be recognized for being a leader in your field, and we at Smaato are proud and humbled to once again be selected by AlwaysOn as an AlwaysOn Global 250 Private Companies winner.

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Posted by
on June 26th, 2015


WATCH NOW: Smaato Presents Mobile Programmatic at Internet Week

Internet Week took over New York City last month from May 18-22, and Smaato was on the ground and ready to show the world what an innovative, next-gen mobile advertising platform looks like.

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Posted by
on June 22nd, 2015


ATS Singapore


ATS Singapore will be offering a more in-depth look at the programmatic media industry and future trends in advertising & marketing technology.

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AlwaysOn Silicon Valley Innovation Summit 2015


The Silicon Valley Innovation Summit is the premier annual gathering of the brightest minds and top entrepreneurs...

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AppNation IoT Influencers Summit


The IoT Influencers Summit will bring together key business decision makers, business developers, and other industry influencers...

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Money from Your Mobile App with Cross-Platform Tools Support

In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated...

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Native Ads in Your App with Smaato

Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness...

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Video Advertising on Mobile – Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop...

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The Future of Programmatic Mobile Advertising

Smaato CEO Ragnar Kruse Hosts Fireside Chat with Leaders from Microsoft and Dstillery at Internet Week NY

Smaato announced that the company’s CEO, Ragnar Kruse, will be hosting a fireside chat with Microsoft and Dstillery (the leader in marketing technology that enables brands to reach the most relevant prospects) today, in coordination with Internet Week NY.

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San Francisco, Calif. – May 18, 2015

Indosat, member of Ooredoo Group, and Smaato launch mobile advertising exchange in Indonesia.

Indonesia Mobile Exchange helps businesses improve online reach and provides customers with more targeted and personal mobile ads.

Indosat, member of Ooredoo Group, announced today at Mobile World Congress the launch of Indonesia Mobile Exchange (“IMX”), a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a leading global mobile RTB Ad Exchange.

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Barcelona, Spain, (PRNewswire). – March 2, 2015

Smaato Honored as "Startup and Innovation Award" Winner

Smaato was selected as the “Startup and Innovation Award” winner by the German American Business Association (GABA).

This win is a result of Smaato’s significant impact on German-American business. Smaato’s CEO Ragnar Kruse and co-founder Petra Vorsteher were honored to receive this award last week in San Francisco (CA).

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San Francisco, (BUSINESS WIRE). – January 23, 2015

Introducing SPX: The Smaato Publisher Platform

Introducing Smaato's new product, the Smaato Publisher Platform (SPX).

Date: January 15, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

Introducing SPX: #3 - SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Get started with SPX today!

Connect to over 240+ Demand Side Platforms and over 150+ directly integrated Ad Networks worldwide

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