We hope you enjoyed last week’s episode of Monetization Mondays with Smaato’s CEO, Ajitpal Pannu, as he talked about the topic of customer obsession and how this drives Smaato to put full monetization control into the hands of publishers. In this week’s instalment Carrie Pittman, Senior Director of Marketing, continues the theme of customer obsession but shifts this focus to the end-user. The evolution of the ad tech ecosystem has meant that protecting user privacy is now more than ever before the highest priority for industry players. This comes with its challenges, but also with its opportunities. Carrie will be exploring how privacy and user experience go hand in hand, and how connecting audiences with brands without disrupting their content experience delivers positive connections and engagement - ultimately driving monetization.