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[Webinar] Header Bidding as a Yardstick for Publisher Revenue Streaming

Explore what header bidding means for publishers across channels and how to make the most of it. Learn about the types of header bidding, benefits for publishers, and the leading solutions on the market.

March 7, 2023
4:30pm CET

Header bidding is the future – and present – of mobile advertising. We’ll start the webinar with a brief overview of how header bidding evolved out of waterfall bidding. Then, we’ll dive deep into the types of header bidding, pros and cons of existing solutions, and the impact for the ad tech industry on both demand and supply sides.

What you’ll learn

Evolution from waterfall to header bidding
Client-side vs. server-side
Benefits for publishers: maximized demand, higher revenue, improved transparency and control
Bidding solutions and options
Cross-channel integrations: CTV, in-app, mobile web