Smaato’s SPX is a global, intelligent, and free to use self-service platform built to solve the mobile monetization challenge for its over 90,000 mobile app developers and publishers. The company’s worldwide reach and extensive network of demand partners provides a massive inventory of advertisers with one single integration. Smaato manages up to 6 billion ads every day around the world, across over 600 million mobile users each month.
Smaato’s Publisher Platform (SPX) is the only platform for mobile publishers & app developers that features Dynamic Demand™. SPX is free to use, with zero ad-serving fees.
We’ve built dynamic, real-time competition for every ad impression right within the SPX platform, providing publishers & app developers with higher eCPMs and immediate monetization. Smaato is also leading the drive to create a clean, transparent exchange for publishers, app developers and advertisers that is brand-safe, fraud-free, viewable - and effective.
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.
Smaato received a Top 100 Private Company Award by AlwaysOn Media (2015, 2014, 2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2015, 2013, 2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.
The privately held company was founded in 2005 by an experienced International management team. The Smaato European office is located in Hamburg, Germany and the APAC office in Singapore.
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