Easily Integrate Your Apps With the Smaato NextGen SDK

Our completely redesigned SDK for Android and iOS is the optimal way to gain maximum control of your in-app inventory.

NextGen SDK for iOS

Version 21.1.5
  • Supports iOS 8 and up
  • Open Measurement SDK
  • Unified Bidding
  • MRAID 3.0
  • VAST 4.0
Download NextGen SDK for iOS

NextGen SDK for Android

Version 21.1.4
  • Supports Android 4.1 and up
  • Open Measurement SDK
  • Unified Bidding
  • MRAID 3.0
  • VAST 4.0
Download NextGen SDK for Android

Why Integrate the Smaato NextGen SDK?

By integrating the Smaato NextGen SDK, you can unlock your full earning potential. And by enabling Unified Bidding, our in-app header bidding solution, your ad spaces will earn even more from the world’s top advertisers.

Lightweight and Modular

Easy integration with the ability to pick and choose the relevant formats you need

Built From the Ground Up

Developed by a team of former app developers, who understand the problems publishers face when integrating an SDK

Newest Standards

Supports the latest industry standards, such as MRAID 3.0 and VAST 4.1

Fraud Resistant

Block ads with non-user initiated activities (i.e., redirects, pop-ups, etc.)

In-App Header Bidding Enabled

Start benefiting from Unified Bidding, a state-of-the-art in-app auction technology

Viewability Measurement

The Smaato NextGen SDK is certified by the IAB for Open Measurement viewability

What Ad Formats Do You Support?

The Smaato NextGen SDK for iOS and Android currently supports banners, interstitials, rich media, interstitial video, and rewarded video. An upcoming release will add support for native, vertical video, and playable rewarded ads.

What Is Smaato Unified Bidding?

Unified Bidding is a holistic in-app header bidding solution that uses real-time pricing competition to provide publishers with maximum competition and better control over their inventory. Take advantage of the first true in-app header bidding solution by integrating the Smaato NextGen SDK.

Real-Time Pricing

Auctions use real-time, rather than historical, pricing competition

Maximized Competition

Smaato’s unique demand and publisher-owned demand compete at the exchange level

Transparency and Control

Know the actual bid of every impression opportunity

Higher Revenues

Increased competition drives up eCPMs and fill rates

The Future of RTB

Start benefiting from this state-of-the-art in-app auction technology

Need Help Integrating via SDK?

Check out our full integration documentation

SDK Integration Docs