Instream video advertising on the Smaato Publisher Platform (SPX) delivers all the functionality needed to drive more revenue with higher eCPMs and improved click-through rates. Many of the world’s top publishers leverage Smaato’s Instream video to add monetizable inventory to their content. Our instream video is VAST (Video Ad Serving Template) compliant, and is available in any of the following forms to provide users with a seamless and highly viewable ad experience.
Leveraging outstream video content in premium ad placements guarantees viewability and enhances engagement for both publishers and advertisers. Smaato’s outstream video ad units integrate seamlessly in a publisher’s mobile web content, instantly transforming it into premium video inventory.
Outstream means that the video ad plays within the content of a mobile web page rather than opening full screen in the device’s native video player.
Rewarded video is a popular ad format where users are incentivized for watching a video ad. Rewards can be in the form of prizes, virtual currency, or anything else the developer can provide in the context of their app that users would like to receive. These non-skippable videos typically run for 15 - 30 seconds, and are supported by client-side rewards. The fact that users opt-into these ad impressions in return for a reward or incentive greatly improves video completion, brand awareness, and/or drives app-installs.
Making a positive impact on users with ad creative is a goal both publishers and advertisers share. MRAID (Mobile Rich Media Ad Interface Definitions) video is one way to achieve the engagement desired from the users. We take care of ensuring that campaigns work perfectly across all of the different platforms and devices, so that you can focus on driving revenue.
MRAID is a technology for in-app advertising designed by the IAB (Internet Advertising Bureau) to communicate rich media actions (i.e. banner expand and close) with different mobile platforms.
Native ads, as in advertising that natively fits the look and feel of non-advertising content units, are on the rise - and we‘re bringing them to mobile. Choose from size popular IAB-standard layouts - or create custom native ad placements.
Looking to set up a native ads campaign with native creatives? Use our Native Ad Builder to assemble and serve your own native ads creatives inside SPX!
Interactive format which allows the mobile ad unit to expand from a traditional size to a larger size.
This interstitial ad unit can be seen in mobile apps.
Standard ad units are interactive and/or non-interactive ads displayed on a mobile web page or mobile application.