From major shopping holidays like Black Friday and Christmas in the US to Singles Day (11/11) and 618 in APAC, the year is full of exciting opportunities to reach shoppers around the world. The trends point towards digital-forward shopping experiences. Live Streaming gives shoppers a chance to learn about new products while also pushing the urgency to buy now. Because this happens virtually, rather than in stores, it also gives marketers, advertisers, and DSPs a chance to get in front of hyper-engaged consumers. And of course, ecommerce and mcommerce continue to rise in popularity, giving advertisers ample opportunity. Whether they are buying gifts for friends and family to celebrate holidays, or treating themselves, or tapping into convenient online shopping experiences (like grocery) to make their lives a little easier, you can reach these shoppers worldwide and across devices.