Ads are only effective if they can reach real audiences. That’s why viewability is such a critical campaign efficacy metric. This curated list of diverse apps have all integrated the Open Measurement SDK, a product developed by the IAB TechLab to offer third-party viewability measurement and verification for ads in the mobile app environment. This inventory is also compatible with campaigns that utilize Moat, IAS, and DoubleVerify measurement technologies.
Display ad viewability improved across devices on a global level, rising from 69.5% to 71.5% for desktop display, from 64.3% to 66.9% for mobile web display, and from 73.2% to 76.9% for mobile app display.
Source: Marketing Charts