Management Team

Ragnar Kruse

Chief Executive Officer & Co-Founder

Ragnar Kruse is the CEO and co-founder of Smaato. Since 2005, he has built Smaato into the world's largest independent mobile ad exchange, with over 90,000 publishers & app developers and over 420 demand partners delivering ads to 800 million unique users per month around the world. He's raised US $50m from prestigious investors such as Aeris Capital, EDBI Singapore, Singapore Press Holdings (SPH) and business angels.

As a serial entrepreneur with 30+ years experience in IT, Ragnar Kruse understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.

At Intershop Communications, a leader in E-Commerce software solutions, Ragnar was VP of Sales and Marketing in San Francisco. During his tenure, Ragnar was instrumental in the company’s growth and ushering it through a successful IPO on NASDAQ and the “Neuer Markt” in 1998, while helping the company to grow from 5 employees to over 1,000.

More recently, Ragnar held key management positions at high-tech companies in the U.S. and Europe including eCharge and Xtramind. Through his many years in IT, Ragnar maintains strong relationships with companies in the telecommunications and mobile sectors.

Ragnar started his career as an entrepreneur. In 1980, he founded IPT GmbH, a computer retail business that imported products into Germany from the USA and Taiwan. In 1987 he expanded his business by starting DTP Partner GmbH, a distribution company in Hamburg.

Ragnar studied law at the universities of Hamburg and Munich, Germany.

Petra Vorsteher

Chief Alliances Officer & Co-Founder

Petra has over 18 years of business development experience in the US and Europe. She was VP of Business Development and Strategic Alliances at Intershop Communications, Inc. with responsibility for all strategic, business and technical partnerships globally.

As founding member of Intershop, Petra was instrumental in growing the company from a start-up to a publicly listed company with a market cap of $12B and worldwide offices in Europe, Asia, Australia and South America.

She was largely responsible for Intershop’s $25M licensing deal with Deutsche Telekom and their subsequent investment in the company. Petra has formed partnerships with IBM, HP, Apple, Intel, SAP, Oracle, Procter & Gamble, eBay, Visa, FedEx, UPS and major telecommunication companies including AT & T, Sprint, Telstra, Hong Kong Telecom, France Telecom and Deutsche Telekom. Prior to Intershop she did market entry strategies for companies wanting to establish a presence in the US or Europe. She is a board member of Hamburg@work responsible for International alliances.

Petra was named Mobile Women to Watch 2010 by Mobile Marketer and Top Female Executive 2010 by Mobile Entertainment.

Ajitpal Pannu

Chief Business Officer

Ajitpal is Smaato's Chief Business Officer, and in his role oversees the core business and product strategy for Smaato’s global supply and demand business. Ajitpal continues to innovate and grow the profile of mobile RTB and programmatic advertising within the industry, and is a leading spokesperson at mobile advertising events and functions.

Ajitpal hails from a background in business development and product strategy from Digital Advertising Technology companies such as OpenX, AdaptiveAds, Adify and Google DoubleClick. Over the course of 12+ years, Ajitpal has been involved in display advertising technologies, with his most recent role at OpenX. During his tenure at OpenX, Ajitpal was a key member of the business team where he positioned premium publishers industry leaders and grew the RTB marketplace.

Dr. Oliver Reiss

Chief Financial Officer

Oliver has over fifteen years of experience building internet and telecommunications businesses. Most recently, he was co-founder and CFO of the mobile platform service provider Exit Games based in Germany and the USA. Oliver was instrumental in securing funding from high profile venture capital firms.

He has held a senior position in a leading European online agency and a renowned management consulting firm, where he was involved in a large number of client projects for European telecommunications and media clients, focusing on corporate development and finance projects. More recently, he founded and headed a consulting venture in the software business. Oliver received a MBA degree and Ph.D. from the Philipps-University in Marburg.

Georg Fiegen

Chief Operating Officer

Georg Fiegen has joined Smaato as the first Non-Founder in 2006, and currently acts as its COO.

Prior to Smaato, he founded and managed Xplain, an internet and consulting agency company that was later acquired by Pixelpark.

Georg studied Business Administration at Leuphana University Lueneburg, Germany.

Garrett McGrath

Vice President, Product Strategy

Garrett has been directly involved with the evolution of advertising technology, and more recently Real-Time Bidding, for over 15 years. Beginning with being part of a team that took from $0 to $100+ million in advertising revenue, he has been instrumental in the online or mobile advertising success of companies ranging from lean start-up to ad tech specialty to Fortune 10.

At Smaato Garrett leads the Product Strategy group, helping to ensure that Smaato stays ahead of the ever expanding and constantly changing global mobile advertising market.

Nico Bresler

Vice President, Product Management

Nico gained knowledge and experience in the mobile industry as a developer and then as a Technical Product Manager in the Digital Content area at Jamba! in Berlin and later at Avato Mobile in Hamburg. He was responsible for the building of digital content solutions which included mobile payment, licensing and content management systems.

In 2009 Nico joined Smaato as Senior Product Manager and was responsible for expanding the Product Management department. Today he is responsible for the Product Management department in Hamburg and works in close collaboration with the Vice President Product Strategy Garrett McGrath in San Francisco. Nico holds a degree in Business Computing.

Ryan Klinefelter

Vice President, Corporate Development

Ryan has 10 years of corporate development and investment experience across digital media and principal investment platforms. Most recently Ryan lead the corporate development function at blinkx where he raised approximately $100 million in capital and closed four acquisitions including Grab Media, Rhythm NewMedia, Lyfe Mobile, and AdKarma. At Smaato Ryan specializes in deal sourcing and execution while leading key strategic activities for the Management team and Board.

Gregory Weísser

Vice President, Finance

Gregory has more than 15 years' experience in Accounting, Taxation, Treasury Management, Auditing, Financial Operations, FP & A and Controlling. He has established, developed and supervised local and international finance teams and is experienced in SOX control and implementation. He is responsible for multiple financial systems and subsystem optimizations, and consults to core functions in the business such as Sales and Account Management, Marketing, Publisher and Supply Services, Administration, HR and Legal.

Malcolm Wong

Managing Director, APAC

Malcolm has been in Mobile Marketing since 2005. He has extensive experience setting up Mobile Advertising channels for leading mobile Internet advertising companies, media agencies, social media sites and mobile portals.

He was one of the pioneers in the space, starting to sell Mobile Web banners as early as 2005. As Director, International Partnerships for Buzzcity, he was responsible for global external partnerships, community marketing, and Mobile Internet Advertising, and headed the operations of Asia Sales & Marketing team.

He was also responsible of sales and marketing projects globally and in the Asian markets as well for companies like Zing Mobile and 24 Mobile Advertising Solutions, focusing on enabling global, large and medium companies with technology solutions to communicate and market to consumers on mobile.

Malcolm is a grassroot leader, being also deeply involved in Singapore People’s Association, as one of the leaders of the Tanjong Pagar Community Club.

Jay Hinman

Vice President, Marketing

Jay is a 20-year veteran of the mobile industry, and leads marketing and public relations across Smaato's four global locations. He has previously led marketing teams and organizations for globally-focused mobile companies such as Opera Software, Vodafone, and MobiTV, with a strong focus on overall corporate marketing and B2B-focused marketing and PR.

Most recently, Jay led the marketing and PR function at Skyfire, who were acquired by Opera Software in 2013, leading to Jay's appointment as Head of Global B2B Marketing across all of Opera. This encompassed global B2B marketing and PR; event management and lead generation & management, contributing significantly to Opera's growing revenues and thought leadership within operator- and OEM-focused channels.

Joe Hotagua

Head of Demand, AMERICAS

Joe Hotagua has several years experience in the Digital Advertising Technology space in a variety of areas including: Display Sales, Direct Response, Sell Side Technology and now Mobile.

He started his career running direct response email campaigns for Health Auto and Finance Verticals. He went on to run his own campaigns and sourced affiliate offers from the top Ad Networks before entering the programmatic space. Prior to joining Smaato, Joe led the Demand Team at OpenX where he was responsible for filling 100% of inventory for publishers like Walmart, United Online and TV Guide.

Joe joined Smaato in January 2014 and now Heads up the Demand Team in the US.