Management Team


Ragnar Kruse

Chief Executive Officer & Co-Founder

Ragnar Kruse is the CEO and co-founder of Smaato. Since 2005, he has built Smaato into the world’s largest independent mobile ad exchange, with over 90,000 publishers & app developers and more than 450 demand partners delivering ads to over 1 billion unique mobile users per month around the world. He’s raised US $50m from prestigious investors such as Aeris Capital, EDBI Singapore, Singapore Press Holdings (SPH) and business angels.

As a serial entrepreneur with 30+ years experience in IT, Ragnar Kruse understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.

At Intershop Communications, a leader in E-Commerce software solutions, Ragnar was VP of Sales and Marketing in San Francisco. During his tenure, Ragnar was instrumental in the company’s growth and ushering it through a successful IPO on NASDAQ and the “Neuer Markt” in 1998, while helping the company to grow from 5 employees to over 1,000.

More recently, Ragnar held key management positions at high-tech companies in the U.S. and Europe including eCharge and Xtramind. Through his many years in IT, Ragnar maintains strong relationships with companies in the telecommunications and mobile sectors.

Ragnar started his career as an entrepreneur. In 1980, he founded IPT GmbH, a computer retail business that imported products into Germany from the USA and Taiwan. In 1987 he expanded his business by starting DTP Partner GmbH, a distribution company in Hamburg.

Ragnar studied law at the universities of Hamburg and Munich, Germany.





Petra Vorsteher

Chief Alliances Officer & Co-Founder

Petra is a pioneer in the mobile industry. She is one of the first women globally to co-found a mobile company in 2005, and has been successful in growing Smaato to become one of the largest mobile companies in the world, as well as the largest independent Global Mobile Advertising and Real Time Bidding Exchange in the mobile advertising industry, with headquarters in San Francisco and offices in New York, Hamburg, Singapore and Jakarta.

Prior to her career in mobile, she was a pioneer and very successful in e-commerce. As founding member of Intershop in 1996, Petra was instrumental in growing the company from a start-up to a publicly-listed company, with a market cap of $12 billion and worldwide offices in Europe, Asia, Australia and South America. She was responsible for all strategic, business and technical partnerships globally. She was largely responsible for Intershop’s $25 billion licensing deal with Deutsche Telekom and their subsequent investment in the company.

Prior to her career in e-commerce, she developed international market entry strategies for companies in the US and Europe.

Petra is a Silicon Valley veteran since 1981, one of the most globally-networked women executives, sits on several boards and has been appointed to international honorary positions. She is a member of the Global Leadership Team of Women in Wireless, Mobile Chair at GABA and International Board Member at Hamburg@ work.

Petra was appointed Hamburg Ambassador to San Francisco by the Governor and First Mayor of Hamburg. She was appointed International Ambassador of the Technical University of Hamburg (TUHH) by the president. She was named ‘Mobile Women to Watch‘ by Mobile Marketer and “Top Female Executive” by Mobile Entertainment, as well as “Women Entrepreneur Who Launched a Successful Mobile Startup” in Forbes. She recently was named by Business Insider “One oft the most powerful women in mobile advertising” and “One of the most influential women in the ad industry”.





Ajitpal Pannu

Chief Business Officer

Ajitpal is Smaato’s Chief Business Officer, and in his role oversees the core business and product strategy for Smaato’s global supply and demand business. Ajitpal continues to innovate and grow the profile of mobile RTB and programmatic advertising within the industry, and is a leading spokesperson at mobile advertising events and functions.

Ajitpal hails from a background in business development and product strategy from Digital Advertising Technology companies such as OpenX, AdaptiveAds, Adify and Google DoubleClick. Over the course of 12+ years, Ajitpal has been involved in display advertising technologies, with his most recent role at OpenX. During his tenure at OpenX, Ajitpal was a key member of the business team where he positioned premium publishers industry leaders and grew the RTB marketplace.





Dr. Oliver Reiss

Chief Financial Officer

Oliver has over fifteen years of experience building internet and telecommunications businesses. Most recently, he was co-founder and CFO of the mobile platform service provider Exit Games based in Germany and the USA. Oliver was instrumental in securing funding from high profile venture capital firms.

He has held a senior position in a leading European online agency and a renowned management consulting firm, where he was involved in a large number of client projects for European telecommunications and media clients, focusing on corporate development and finance projects. More recently, he founded and headed a consulting venture in the software business. Oliver received a MBA degree and Ph.D. from the Philipps-University in Marburg.





Georg Fiegen

Chief Operating Officer

Georg Fiegen has joined Smaato as the first Non-Founder in 2006, and currently acts as its COO.

Prior to Smaato, he founded and managed Xplain, an internet and consulting agency company that was later acquired by Pixelpark.

Georg studied Business Administration at Leuphana University Lueneburg, Germany.


Malcolm Wong

Managing Director, APAC

Malcolm has been in Mobile Marketing since 2005. He has extensive experience setting up Mobile Advertising channels for leading mobile Internet advertising companies, media agencies, social media sites and mobile portals.

He was one of the pioneers in the space, starting to sell Mobile Web banners as early as 2005. As Director, International Partnerships for Buzzcity, he was responsible for global external partnerships, community marketing, and Mobile Internet Advertising, and headed the operations of Asia Sales & Marketing team.

He was also responsible of sales and marketing projects globally and in the Asian markets as well for companies like Zing Mobile and 24 Mobile Advertising Solutions, focusing on enabling global, large and medium companies with technology solutions to communicate and market to consumers on mobile.

Malcolm is a grassroot leader, being also deeply involved in Singapore People’s Association, as one of the leaders of the Tanjong Pagar Community Club.





Garrett McGrath

Senior Vice President, Product Strategy

Garrett has been directly involved with the evolution of advertising technology, and more recently Real-Time Bidding, for over 15 years. Beginning with being part of a team that took Edmunds.com from $0 to $100+ million in advertising revenue, he has been instrumental in the online or mobile advertising success of companies ranging from lean start-up to ad tech specialty to Fortune 10.

At Smaato Garrett leads the Product Strategy group, helping to ensure that Smaato stays ahead of the ever expanding and constantly changing global mobile advertising market.





Nico Bresler

Vice President, Engineering

Nico gained knowledge and experience in the mobile industry as a developer and then as a Technical Product Manager in the Digital Content area at Jamba! in Berlin and later at Avato Mobile in Hamburg. He was responsible for the building of digital content solutions which included mobile payment, licensing and content management systems.

In 2009 Nico joined Smaato as Senior Product Manager and was responsible for expanding the Product Management department. Today he is responsible for the Engineering department in Hamburg and works in close collaboration with the Senior Vice President Product Strategy Garrett McGrath in San Francisco. Nico holds a degree in Business Computing.





Melanie Stadelmeier

Vice President, Human Resources

Melanie has over 15 years of Human Resources experience in the global IT industry building organizations to achieve their highest potential. She has extensive experience developing outstanding leaders, acquiring top talent in highly competitive fields globally and creating the systems, structures and processes that optimize organizational performance. Melanie started her career at Cisco and later led talent strategy, acquisition and development, as well as leadership effectiveness and management excellence, for several EMEA business units at Microsoft, where she was responsible for teams in 32 countries.

At Smaato, she is the senior Human Resources leader with worldwide responsibility across all of Smaato’s offices. A native of Germany, Melanie speaks German, English, French and Italian and holds triple degrees in Business Administration from ESCP Europe: Masters of Science, Diplome de Grand Ecole de Gestion and Diplom-Kauffrau.





Ryan Klinefelter

Vice President, Corporate Development

Ryan has 10 years of corporate development and investment experience across digital media and principal investment platforms. Most recently Ryan lead the corporate development function at blinkx where he raised approximately $100 million in capital and closed four acquisitions including Grab Media, Rhythm NewMedia, Lyfe Mobile, and AdKarma. At Smaato Ryan specializes in deal sourcing and execution while leading key strategic activities for the Management team and Board.





Gregory Weisser

Vice President, Finance

Gregory has more than 15 years’ experience in Accounting, Taxation, Treasury Management, Auditing, Financial Operations, FP & A and Controlling. He has established, developed and supervised local and international finance teams and is experienced in SOX control and implementation. He is responsible for multiple financial systems and subsystem optimizations, and consults to core functions in the business such as Sales and Account Management, Marketing, Publisher and Supply Services, Administration, HR and Legal.





Delynn Ho

Vice President, Supply APAC

Delynn has over 10 years of extensive experience in digital and mobile marketing as seasoned strategist in the industry. She has a background in managing global business development, international partnerships, marketing and product strategy. Her experience as a practitioner gives her depth of knowledge in setting up mobile marketing avenues through leveraging technology in the pursuit of mobile strategies and business goals.

Over the years, she has been responsible for managing global mobile advertising sales and monetization, product planning and marketing portfolios. Delynn’s focus has always been in driving and evolving business strategies to incorporate mobile media through commercial, product and operational aspects for implementation.

Delynn has been actively serving the Singapore community as a volunteer in various associations.





Mohamed Ben Hiba

Vice President, Supply EMEA

Mohamed Ben Hiba is the senior business leader of all supply activities in the EMEA region for Smaato. He leads both Business Development and Account Management, overseeing the acquisition and nurturing of all EMEA-based supply relationships. During his almost 8-year tenure of increasing senior leadership roles at Smaato, Mohamed played a key role in driving Smaato’s meteoric growth and in helping bring over 90,000 mobile publishers and app developers onto the Smaato platform.

His vast expertise in mobile programmatic advertising and his personal approach and enduring commitment to the individual success of each partner have been keys to his success. Prior to joining Smaato, Mohamed held positions of increasing responsibility in Sales and Marketing at HSV-Arena GmbH and Talkline in Hamburg, Germany, and Newton Wayman Chong in Melbourne, Australia.





Terrence Coles

Vice President, Supply Partnerships, AMERICAS

Terrence heads Smaato’s supply partnerships in the Americas, helping mobile app developers and publishers increase ad revenues. He leverages 20 years of expertise in mobile and video advertising to lead his team in managing strategic customer relationships. Terrence’s dedicated customer focus drives the expansion of Smaato’s advertising ecosystem by helping develop new revenue streams, implement solutions and monetize applications for publishers.

Prior to his role at Smaato, Terrence oversaw product development, programmatic strategy and mobile/video monetization at companies such as AOL, OpenX and EMC Consulting. He’s also worked on interactive video advertising patents, and built out Domain Development Corporation’s division focused on native mobile advertising solutions for publishers. Earlier in his career, Terrence worked with a leading brand integration firm that represented top companies such as Volkswagen, Beck’s Beer, Fuji Film, Kraft, LL Bean and Fender Musical Instruments.

When he’s away from the desk, he enjoys mentoring Los Angeles youth on digital media, and advancing social change as a global technology advisor for UNAIDS.





Susanne Thompson

Senior Director of Global Marketing

Susanne has over 15 years of digital and brand marketing experience ranging from running 1+ Billion brands for Fortune 50 companies to leading early-stage Sales and Marketing for Silicon Valley start-ups and mid-size companies. She has extensive advertising, media and marketing experience building large brands, overseeing global media budgets and managing agency relationships in Brand Management and Product Management at Procter & Gamble and Johnson & Johnson.

Most recently Susanne was the senior digital marketing leader for all brands globally across the Clorox Company. At Smaato she leads the Global Marketing function. A native of Silicon Valley, Susanne received her bachelor’s degree in Economics from Princeton University and her MBA from Duke University.