Published on March 31st, 2020
In August 2019, the International Advertising Bureau (IAB) Europe, in partnership with the IAB Tech Lab, announced its plan to launch a second iteration of the Transparency and Consent Framework — also known as TCF v2.0. With the transition period from its predecessor (TCF v1.1) set to begin in April…
Published on December 19th, 2019
The California Consumer Privacy Act (CCPA) was voted into law in 2018 and will go into effect on January 1, 2020. As mentioned in our CCPA FAQ blog post on this topic, the regulation is designed to give California consumers more power over their personal information. This means that if…
Published on November 25th, 2019
Rewarded video ads have repeatedly shown strong growth year-over-year on the Smaato platform, and the trend is catching on outside gaming apps. This ad format allows the advertisers and app publishers to give something back, making it a favorite among users who receive a reward for their attention. On the…
Published on November 7th, 2019
The digital advertising industry has experienced substantial changes over the last two decades, especially as technology has evolved from what was once a convenient resource to an essential component of every second of every day of our lives. With such a rapid transformation, lawmakers and regulators have had a significant…
Published on October 16th, 2019
The California Consumer Privacy Act will be one of the first data privacy laws to take effect in the US since the GDPR was instated in Europe. While multiple states have proposals for data privacy up for review, the California Consumer Privacy Act has gotten the most attention and will…
Published on July 3rd, 2019
Improving in-app ad viewability rates is about maximizing the total number of viewable (versus served) ad impressions. For an in-app ad to be considered viewable, the creative must be within the viewable area of the app for a minimum period of time. For publishers and app developers, high in-app ad…
Published on June 26th, 2019
In-app advertising is growing at a tremendous pace. Ad spending is up 4X since 2015 and this year accounts for $77 billion in the US alone, according to eMarketer. As in-app advertising scales quickly, it is important that transparency-building solutions scale equally fast. Fortunately, a few of those industry-wide solutions…
