SDX: Smaato Demand Platform
A Full-Featured Platform With Advanced Traffic Targeting Optimization for Advertisers and Demand Partners
Targeting
Take advantage of the valuable targeting parameters available in-app to reach your ideal audience. Receive top-value impressions by specifying the exact traffic you want down to targeted line items. SDX makes granular, precision targeting easy.
Reporting
SDX is equipped with Smaato’s powerful data visualization solution. The analytics provided in our reports give unprecedented control to demand partners when optimizing the traffic they receive – maximizing mobile ad spend and driving value across your marketing campaigns.
With SDX, demand partners can leverage detailed campaign performance analytics for absolute transparency. We have made it easy to filter by ad specifications (such as ad size, ad type or app name), user demographics and device tracking information. Never be in the dark about your campaign performance metrics again!
Successful Partners
Key customers and partners are gaining greater flexibility and control over their mobile ad inventory with Smaato Demand Platform (SDX). Adelphic, one of the world’s largest mobile and cross-channel programmatic advertising platforms, is seeing significantly improved ad engagement and increased conversion rates.
After leveraging the QPS targeting tools, Adelphic saw significantly more relevant mobile traffic, resulting in a 20% increase in their month-over-month mobile ad spending.
“The Smaato team consistently proves that they are dedicated to helping us reach our goals. Smaato impressed us with one of the fastest ramp-up periods of any of our new supply partners. We are particularly impressed with the professionalism of the account management team who are always quick to respond and proactively identify new opportunities for our business.”
Betty Wan, Business Development & Partnerships at Liftoff
“Smaato offers a wide variety of premium in-app publishers on a global scale. They worked with us to build out unique PMPs with the highest quality location-based inventory, in order to drive optimal cost-per-visit and audience-targeted campaigns for our advertisers. The setup was both easy and efficient in helping us exceed our campaign goals.”
Ted Babitz, VP – Data and Supply at GroundTruth
“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”
Olivier Rozay, Chief Revenue Officer at Pinger
Get Started With SDX Today!
Manage and optimize your mobile campaigns on one full-featured platform
Our specialists will help you get started with the Smaato Demand Platform
- Robust suite of tools
- QPS throttling
- Real-time update
- Refine your traffic with ease
- Control from end-to-end
