Precision

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Increase efficiency with a robust suite of traffic targeting tools

Control

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Leverage line item and QPS throttling to receive only most relevant traffic

Flexibility

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Optimize parameters in real-time to reach better inventory

The Smaato Demand Platform (SDX) gives demand-side partners a robust suite of tools to target the exact traffic they need. It is a self-service control center for buyers, helping them to eliminate mobile ad spend waste. SDX offers real-time campaign optimization with QPS (query per second) targeting features and campaign analytics.

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Targeting

Receive top-value impressions by specifying the exact traffic you want down to targeted line items.

Data Center

Country

Publisher

App

AdSpace

Ad Format

Device OS

Connection Type

Device ID

GPS Data

Reporting

Smaato Demand Platform (SDX) gives advertisers a set of capabilities to drive more value from their marketing campaigns.

SDX give unprecedented control to advertisers so that they can optimize the traffic they receive. Flexibility to manage campaigns to maximize mobile ad spend.

SDX
Screenshot: Reporting dashboard of SDX, the Smaato Demand Platform

Successful Partners

Key customers and partners are gaining greater flexibility and control over their mobile ad inventory with Smaato Demand Platform (SDX). Adelphic, one of the world's largest mobile and cross-channel programmatic advertising platforms, is seeing significantly improved ad engagement and increased conversion rates.

After leveraging the QPS targeting tools, Adelphic saw significantly more relevant mobile traffic, resulting in a 20% increase in their month-over-month mobile ad spending.

Adelphic.com

There’s simply no other solution on the market like Smaato’s SDX, and it’s become a go-to platform for optimizing mobile advertising campaigns.

Julie Tagliamonte
Adelphic's Director of Supply Partnerships

Global Reach

More than 90,000 publishers and app developers are already using Smaato

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Smaato Demand Platform (SDX) for DSPs & Ad Networks

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