Mobile Advertising Ad Formats

VAST Video

VAST Video provides a common ad response format for mobile video advertising. In any VAST-compliant player, Smaato now supports linear, full-screen, pre-roll, mid-roll and post-roll video, with or without companion ads.

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VAST on the Smaato Publisher Platform delivers:

  • Higher eCPMS and click-through rates
  • Reporting and analytics with our SDK
  • VAST video player with our SDK

VAST on the Smaato Publisher Platform supports:

  • iOS and Android
  • MG4 and 3GP formats
  • SDK and API integration

Native Ads

Native ads are an effective and minimally invasive way to present advertising to your users. Typically presented within a content stream, Native ads inherit the look and feel of the app on which they appear. This customized ad delivery method improves engagement, awareness, and overall user experience.


Why Native Ads?

  • Higher eCPMs on your app traffic
  • Higher click-through rate
  • Improved user experience

Can I enable Native Ads with API integration?

  • Smaato supports API and SDK integration

Expandable Banner

Interactive format which allows the mobile ad unit to expand from a traditional size to a larger size. This ad unit utilizes the expansion feature. The ad unit starts out collapsed and expands after a click. Collapsed size is 300x50px (MMA) or 320x50px (iab). Expanded size 300x250px (MMA) or 320x480px (iab).


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Interactive Banner

This interstitial ad unit can be seen in mobile apps. The user is encouraged to interact with the ad unit through playing a game. The ad unit will then give the user the option to click out to video, or visit the advertisements landing page. Requires user action to initiate / activate /execute the ad unit.

Interactive Mobile Banner Advertising

Standard Ad Units

Standard Ad Units is an interactive and/or non-interactive ad unit displayed on a mobile web page and/or mobile application.

Standard Mobile Advertising Units
  • Medium Rectangle (300x250px)
  • Rectangle (180x150px)
  • Leaderboard (728x90px)
  • Skyscraper (160x600px)
  • Half Page Ad (300x600px)
  • XXLarge (320x50px & 320x53px)
  • XLarge (300x50px & 300x75px)
  • Large (216x36px & 216x54px)
  • Medium (168x28px & 168x42px)
  • Small (120x20px & 120x30px)
  • Micro Bar (88x31px)
  • Text Ad Units