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Mobile Advertising Soars in Developing Countries, According to New Report from Smaato

Published on November 11th, 2015

Company also finds mobile users are shifting from the mobile web to apps, with a 6 percent year-over-year shift in both supply and spending across the platform SAN FRANCISCO – November 11, 2015 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2015 Global…

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Power to the Publishers: Smaato Integrates Competitors’ Ad Servers Into Its Platform, Giving App Developers The Biggest Bang For Their Buck

Published on November 4th, 2015

New tool, called SDK Mediation, allows publishers to leverage third-party ad servers along with the Smaato server in one centralized platform SAN FRANCISCO – November 4, 2015 – today Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced a major enhancement to its SPX publisher platform. In…

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Smaato Supercharges SPX Platform to Simplify Native Mobile Ad Building and Maximize Ad Revenue for Publishers

Published on September 15th, 2015

New native advertising and private marketplace functionalities make Smaato the first platform to unite native advertising with a mobile-first, full-featured monetization platform SAN FRANCISCO – September 15, 2015 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today expanded its industry-leading publisher platform, SPX, to include a super-simple…

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Mobile Web Usage Has Doubled Over the Past Year, According to New Report from Smaato

Published on August 28th, 2015

SAN FRANCISCO – August 28, 2015 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Global Trends in Mobile Programmatic Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the first half of 2015 to reveal that mobile web usage…

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Smaato Pioneers Artificial Intelligence and Auto-Learning Mobile Ad Fraud Detection Engine, Protecting Advertisers and Publishers

Published on July 21st, 2015

Smaato’s engine blocks more than 30 percent of traffic heading to publisher apps to provide advertisers clean, brand-safe, viewable content, as well as the highest eCPMs for publishers SAN FRANCISCO – July 21st, 2015 – Smaato, the largest independent, globally-focused mobile ad exchange, today announced a new fraud detection engine powered by…

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The Future of Programmatic Mobile Advertising

Published on May 18th, 2015

Smaato CEO Ragnar Kruse Hosts Fireside Chat with Leaders from Microsoft and Dstillery at Internet Week NY SAN FRANCISCO – May 18th, 2015 – Smaato, the largest independent mobile ad exchange that empowers mobile developers and publishers around the world to increase ad revenue, today announced that the company’s CEO, Ragnar Kruse,…

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Indosat, member of Ooredoo Group, and Smaato launch mobile advertising exchange in Indonesia

Published on March 2nd, 2015

Indonesia Mobile Exchange helps businesses improve online reach and provides customers with more targeted and personal mobile ads Barcelona, Spain, (PRNewswire). – March 2, 2015 — Mobile World Congress — Indosat, member of Ooredoo Group, announced today at Mobile World Congress the launch of Indonesia Mobile Exchange (“IMX”), a joint venture…

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Smaato Honored as “Startup and Innovation Award” Winner

Published on January 23rd, 2015

Mobile-First Free Publisher Ad Server Featuring First Ever Dynamic Demand Technology San Francisco, (BUSINESS WIRE). – January 23, 2015 – Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, and the creator of the Smaato Publisher Platform (SPX), a free, full-featured publisher ad server, today…

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Smaato Announces SPX: The Smaato Publisher Platform

Published on January 21st, 2015

Mobile-First Free Publisher Ad Server Featuring First Ever Dynamic Demand Technology San Francisco, Calif. – January 21, 2015 – Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, announced the worldwide release of The Smaato Publisher Platform (SPX). SPX is a free, full-featured publisher ad…

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Smaato Experiences 140% Growth in Mobile Programmatic Advertising With a Global Reach of 540 Million Unique Visitors Per Month in 2014

Published on December 23rd, 2014

Diverse Publisher Inventory and Campaigns Optimized for Mobile Enable Audience Hyper-Targeting for Global Brands and Advertisers San Francisco, (BUSINESS WIRE). – December 23, 2014 – Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Sell Side Platform (SSP), announced significant growth in 2014. Smaato more than doubled its…

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