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Spearhead Integrated Marketing Communication Group Makes $148 Million Investment Proposal for Leading Global Real-Time Mobile Advertising Platform Smaato through M&A Fund

Published on June 8th, 2016

Smaato and Spearhead to create leading global digital real-time platform to power China’s fast-growing digital advertising market SAN FRANCISCO – Wednesday, June 8, 2016 – Beijing-based Spearhead Integrated Marketing Communication Group (SZSE: 300071) has made a proposal to acquire for $148 million San Francisco-based Smaato, the leading independent global real-time advertising…

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New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

Published on June 2nd, 2016

Publishers use the SPX Management API to connect with the world’s leading independent mobile ad platform, which manages up to 10 billion ad impressions every day. SAN FRANCISCO – Thursday, June 2, 2016 – Today, Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced a major enhancement…

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Publishers Harnessing the Power of Data Tripled Revenue in Q4 2015, According to New Report from Smaato

Published on March 23rd, 2016

Company finds that publishers passing data saw a dramatic rise in eCPMs SAN FRANCISCO – March 23, 2016 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q4 2015 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served…

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Google Integrates Smaato into AdMob and DoubleClick to Help Publishers Maximize Revenues

Published on March 14th, 2016

As the largest independent mobile ad platform, Smaato is tapped by Google for its global demand network of more than 450 partners SAN FRANCISCO – March 14, 2016 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it’s been selected by Google and integrated into the AdMob…

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Mobile Advertising Soars in Developing Countries, According to New Report from Smaato

Published on November 11th, 2015

Company also finds mobile users are shifting from the mobile web to apps, with a 6 percent year-over-year shift in both supply and spending across the platform SAN FRANCISCO – November 11, 2015 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2015 Global…

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Power to the Publishers: Smaato Integrates Competitors’ Ad Servers Into Its Platform, Giving App Developers The Biggest Bang For Their Buck

Published on November 4th, 2015

New tool, called SDK Mediation, allows publishers to leverage third-party ad servers along with the Smaato server in one centralized platform SAN FRANCISCO – November 4, 2015 – today Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced a major enhancement to its SPX publisher platform. In…

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Smaato Supercharges SPX Platform to Simplify Native Mobile Ad Building and Maximize Ad Revenue for Publishers

Published on September 15th, 2015

New native advertising and private marketplace functionalities make Smaato the first platform to unite native advertising with a mobile-first, full-featured monetization platform SAN FRANCISCO – September 15, 2015 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today expanded its industry-leading publisher platform, SPX, to include a super-simple…

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Mobile Web Usage Has Doubled Over the Past Year, According to New Report from Smaato

Published on August 28th, 2015

SAN FRANCISCO – August 28, 2015 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Global Trends in Mobile Programmatic Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the first half of 2015 to reveal that mobile web usage…

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Smaato Pioneers Artificial Intelligence and Auto-Learning Mobile Ad Fraud Detection Engine, Protecting Advertisers and Publishers

Published on July 21st, 2015

Smaato’s engine blocks more than 30 percent of traffic heading to publisher apps to provide advertisers clean, brand-safe, viewable content, as well as the highest eCPMs for publishers SAN FRANCISCO – July 21st, 2015 – Smaato, the largest independent, globally-focused mobile ad exchange, today announced a new fraud detection engine powered by…

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The Future of Programmatic Mobile Advertising

Published on May 18th, 2015

Smaato CEO Ragnar Kruse Hosts Fireside Chat with Leaders from Microsoft and Dstillery at Internet Week NY SAN FRANCISCO – May 18th, 2015 – Smaato, the largest independent mobile ad exchange that empowers mobile developers and publishers around the world to increase ad revenue, today announced that the company’s CEO, Ragnar Kruse,…

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