SOMA - Smaato Open Mobile Advertising Platform
Smaato Inc. provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) for publishers, developers, ad sales networks and operators. SOMA connects leading global mobile ad sales networks with best-in-class mobile web and mobile applications inventories. The unique ad exchange technology allows Smato to maximize the revenue and fill rates for publishers. SOMA enables the delivery of targeted advertising to mobile phones on mobile web sites / widgets, within applications and in mobile games. Ad sales networks (ASNs) increase their reach and gain access to global inventories for international campaigns with the SOMA ad exchange. ASNs can also easily add in-application advertising to the list of their supported formats. 
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