Higher eCPM & More Transparency
Smaato is running one of the first Real Time Bidding (RTB) Exchanges in the mobile industry. RTB is an auction based system where the demand side (companies who want to place ads) bid for mobile inventory in real time. The demand side prices the bids based on various targeting criteria in addition to unique user identifiers. The beauty of this new model is that it brings more transparency to the market and publishers and developers like you get higher prices for their valuable traffic. Smaato’s RTB Exchange is running on the OpenRTB industry standard which allows us to connect more and more partners quickly. For you as a publisher or developer the integration is no integration at all: Once you’re integrated with the Smaato platform you automatically participate in RTB as well. No further steps are needed.
Decreased Work Flow & Campaign Management Costs
Smaato’s RTB Exchange offers a “set it and forget it” service. Once you have chosen the real time buyers who can access your inventory and have indicated the advertisers and creative types you want or don’t want for each placement in that ad inventory, you can let our RTB Exchange run with minimal management. There are no per campaign IOs to complete, no monthly re-negotiation of terms like discrepancy clauses, and constant monitoring to see if a media buyer is delivering low quality ads into your inventory under your nose.
Higher Ad Quality & Relevance
Through Smaato’s mobile RTB Exchange, you will see the quality and relevance of ads delivered to your apps and mobile web sites grow significantly. Precise targeting options for advertisers and the greater variety super-premium campaigns available through RTB feeds that growth. What does that mean for you? Simple! Higher consumer engagement results in increased revenues for you!
Benefit From Global RTB Instantly
On Smaato’s RTB Exchange you will have instant access to high quality campaigns from a large number of ad networks and DSPs globally. There is no integration effort. Don’t wait! Contact us and make more money with Smaato RTB Exchange now!
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