San Francisco, Calif. – July 24, 2014 – Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale. The new white paper commissioned by Smaato follows the first piece in this series, Successful Global Monetization Strategies for Mobile Apps and Websites, which addressed mobile monetization from square one: what to think about when trying to develop a monetization plan. In this next installment, Smaato delves deeper into the different buying models, how they work, and the motivations behind them.
Smaato owns and operates the leading global mobile RTB ad exchange and SSP. Smaato’s SMX platform helps 80,000+ publishers monetize their inventory across 340+ Ad Networks and Demand Side Platforms. SMX has access to 150 billion+ ad impressions per month from ad-serving platforms across 720M unique visitors.
|May 2014||Successful Global Monetization Strategies for Mobile Apps and Websites||Download|
|September 2013||Monetization: Picking the Path to App Profitability||Download|
|June 2012||Asia’s Mobile Advertising Marketplace Has Gone Full Circle||Download|
|June 2011||US$2.8 Billion> Asia Powerhouse leads global Mobile Advertising||Download|
|October 2010||Europe"s Big Five join the Mobile Advertising Billionaire$ club||Download|
|October 2010||The USma: The United States of Mobile Advertising||Download|
|August 2010||The Mobile Advertising Ecosystem||Download|
|April 2010||Asia Pacific: Powerhouse for Mobile Advertising||Download|
|September 2009||Global Choices in Mobile Advertising||Download|
|June 2009||Mobile Advertising Optimization||Download|