Spearhead Makes $148 Million Acquisition Proposal for Smaato

Spearhead Integrated Marketing Communication Group, a publicly-traded Chinese marketing and advertising leader, has made a proposal to purchase Smaato for $148 million, subject to final agreement signing, regulatory and each transaction party’s decision-making body approvals.

Smaato offers three key strategic strengths for Spearhead:

In addition to bringing a trusted partnership, Spearhead opens up the world’s second largest mobile advertising market for Smaato: China.

What does this means for Smaato’s customers and partners?

This collaboration creates enormous new opportunities for both partners. Spearhead brings to Smaato not only its expertise and a trusted partnership but opens up the Chinese market for us. Smaato allows Spearhead to expand very quickly outside of China. Together, we unlock potential for enormous growth and exciting possibilities that neither business could achieve alone.

Ragnar Kruse
Chief Executive Officer &amp Co-Founder, Smaato