The holidays are a time of increased app usage and mobile ad spending — making this season the perfect opportunity for advertisers to engage audiences and publishers to maximize revenues. And with consumers spending more time than ever in-app, we expect the 2018 holiday season to be more mobile than ever before.

The Holiday Guide to Mobile Advertising 2018 looks at the most important mobile metrics to help buyers and publishers make the most of the holiday season. In this report, you will learn about:

  • Black Friday and Cyber Monday Trends: Black Friday was the biggest mobile ad spending day of the year in 2017 and is on track to be even bigger in 2018.
  • Mobile Video eCPMs During the Holidays: Find out how much higher video eCPMs are than other ad formats on the biggest holidays.
  • The Post-Christmas Period: Mobile eCPMs drop after Christmas, but mobile ad requests rise and stay high through New Year’s Eve. This presents a huge opportunity for advertisers to reach engaged consumers at a low cost.

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