As mobile monetization continues it’s explosive trajectory and more and more brand dollars are focused on mobile properties, mobile monetization solutions must allow for the control needed by publishers and the reach and flexibility needed by advertisers. It is Smaato’s mission to help mobile developers and publishers monetize their properties in the most effective way possible.
A mature global RTB market like Smaato’s SPX is a critical first step. Adding Programmatic Direct controls allows publishers to directly interact with larger budgets and brands while still maintaining the control they need over their mobile advertising inventory.
Key Real-Time Trading Takeaways:
1 eMarketer, March 2014