Transforming Premium Media Buying Through Real-Time Trading

As mobile monetization continues it’s explosive trajectory and more and more brand dollars are focused on mobile properties, mobile monetization solutions must allow for the control needed by publishers and the reach and flexibility needed by advertisers. It is Smaato’s mission to help mobile developers and publishers monetize their properties in the most effective way possible.

A mature global RTB market like Smaato’s SPX is a critical first step. Adding Programmatic Direct controls allows publishers to directly interact with larger budgets and brands while still maintaining the control they need over their mobile advertising inventory.

Key Real-Time Trading Takeaways:

  • According to eMarketer, global mobile advertising spend will reach $31.5 billion this year and is expected to grow to $94.9 billion by 2018.1
  • Smaato’s self-serve Publisher Platform (SPP) offers a full suite of Programmatic buying options, and gives Smaato publishers direct access to over 270 mobile focused demand sources around the world.
  • Programmatic Direct buying is an effective way to offer more premium inventory to RTB buyers.

1 eMarketer, March 2014

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