This Whitepaper is the first in a series of papers intended to give Mobile Publishers and App Developers insights into mobile monetization strategies. We attempt to help publishers create a successful monetization strategy for their apps or mobile website on a Mobile RTB-Enabled ad exchange.
The mobile economy is growing at exponentially and there are many competing and often confusing options on how to monetize in this industry. Mobile RTB is a good way to monetize because it establishes an environment where buyers and sellers can meet to determine the fair market value for an item or service. With mobile RTB, a group of relevant buyers hold an auction, collect bids, determine the winner of that auction and sends the winning bidder´s ad to the device that originated the request – All within a few hundred milliseconds.