This Whitepaper is the first in a series of papers intended to give Mobile Publishers and App Developers insights into mobile monetization strategies. We attempt to help publishers create a successful monetization strategy for their apps or mobile website on a Mobile RTB-Enabled ad exchange.

The mobile economy is growing at exponentially and there are many competing and often confusing options on how to monetize in this industry. Mobile RTB is a good way to monetize because it establishes an environment where buyers and sellers can meet to determine the fair market value for an item or service. With mobile RTB, a group of relevant buyers hold an auction, collect bids, determine the winner of that auction and sends the winning bidder´s ad to the device that originated the request – All within a few hundred milliseconds.

Key Mobile RTB Features

  • The Function of an ad exchange like Smaato´s mobile RTB exchange is to bring publishers and demand buyers into a coherent real-time trading environment.
  • RTB creates a realistic fair market and lets the laws of competition prevail.
  • RTB has created a unique system that combines the rational power of humans with the computational power of sophisticated computer systems.
  • One of the most critical RTB decisions publishers must make concerns the floor prices: the minimum price the publisher is willing to accept for a given impression.

Successful Global Monetization Strategies for Mobile Apps and Websites

Download the White Paper

Download our earlier White Papers

Date Title Download PDF
July 2015 The Unique Value of an Integrated Mobile Advertising Platform Download
July 2014 Transforming premium media buying through real-time trading Download
May 2014 Successful Global Monetization Strategies for Mobile Apps and Websites Download

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