Retailers — and Their Customers — Go Mobile

Smartphones are at the center of the online and offline shopping experience. Customers don’t just use their smartphones to make purchases. In stores, customers use devices to check reviews, compare prices, and ultimately decide on the purchase. With smartphones at the core of retail, mobile advertising has never been more important.

The Retailer’s Guide to In-App Advertising 2019 offers key insights and tips to help in-app advertising campaigns make an impact. Retailers already make up almost half of all in-app ad spending, so optimizing campaign spending in this competitive environment is essential.

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Learn What Data to Leverage
In-app advertising offers a variety of rich targeting options in order to personalize campaigns. Learn about targeting by location, language, and more.
Choose the Best Ad Formats
Retailers looking to engage an audience need to deploy the right ad formats. The most common and effective ad formats are explained.
Compare E-commerce vs. Brick and Mortar Ad Spending Strategies
E-commerce and brick and mortar retailers use different strategies in advertising. With data from the Smaato platform, we explore these differences.
Discover Developments in Attribution
Attribution has long been a challenge for retailers. Fortunately, new universal ID solutions makes it easier to track users’ action to measure campaign success.