Smaato’s RTB Insights Report samples worldwide mobile RTB data sampled from SMX activity in Q2 2014.
According to eMarketer, last year global mobile ad spend increased 105% to total $17.96 billion. In 2014, mobile is expected to rise another 75.1% to $31 billion, accounting for nearly one-quarter of total digital ad spend worldwide. Smaato’s platform, SMX, continues to experience significant growth as RTB spend grew 69% in Q2 2014 compared to Q1 2014.
Key Mobile Trends for Q2 2014
- The RTB Ad spend in Q2 2014 saw an uplift of 456% over Q2 2013.
- Brands are embracing RTB as a source for premium inventory. Programmatic advertising spend from the CPG sector increased from 8% to 25% in this quarter, marking a significant increase in spend from major brands.
- The mobile ad spending in the U.S is projected to grow 83% to $18 billion.
- According to emarketer, the U.S. mobile video advertising spend is forecasted to be 925 million this year and will increase to 2.7 billion by 2017.