Mobile RTB Insights Report Q2 2014

Smaato’s RTB Insights Report samples worldwide mobile RTB data sampled from SMX activity in Q2 2014.

According to eMarketer, last year global mobile ad spend increased 105% to total $17.96 billion. In 2014, mobile is expected to rise another 75.1% to $31 billion, accounting for nearly one-quarter of total digital ad spend worldwide. Smaato’s platform, SMX, continues to experience significant growth as RTB spend grew 69% in Q2 2014 compared to Q1 2014.

Key Mobile Trends for Q2 2014

  • The RTB Ad spend in Q2 2014 saw an uplift of 456% over Q2 2013.
  • Brands are embracing RTB as a source for premium inventory. Programmatic advertising spend from the CPG sector increased from 8% to 25% in this quarter, marking a significant increase in spend from major brands.
  • The mobile ad spending in the U.S is projected to grow 83% to $18 billion.
  • According to emarketer, the U.S. mobile video advertising spend is forecasted to be 925 million this year and will increase to 2.7 billion by 2017.

RTB Insights Report for Q2 2014

Download the Q2 Executive Summary & Full Report

Download our earlier Global Trends in Mobile Programmatic Reports

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