App usage hit new heights in 2017, with a record-breaking 96% of mobile ad spending on the Smaato platform going to in-app. Advertisers’ continued shift to apps is driven by the in-app landscape’s rich opportunities to reach a diverse audience of unprecedented size. Compared to mobile web, in-app ads were found to be 6X more engaging for users and attract 2.7X more demand from advertisers.
Our latest Global Trends in Mobile Advertising report analyzes ad impressions on the Smaato platform to uncover the most current mobile and in-app programmatic advertising trends, including:
Download the report now for an in-depth analysis of these and further mobile advertising trends.