Global Trends in Mobile Advertising, Q4 2017

App usage hit new heights in 2017, with a record-breaking 96% of mobile ad spending on the Smaato platform going to in-app.

Advertisers’ continued shift to apps is driven by the in-app landscape’s rich opportunities to reach a diverse audience of unprecedented size. Compared to mobile web, in-app ads were found to be 6X more engaging for users and attract 2.7X more demand from advertisers.

Our latest Global Trends in Mobile Advertising report analyzes ad impressions on the Smaato platform to uncover the most current mobile and in-app programmatic advertising trends, including:

  • Global Rankings: Which countries saw the highest growth in mobile ad impressions and eCPMs?
  • Mobile Video: How much has ad spending increased for mobile video over the past year?
  • Holiday Mobile Ad Campaigns: What was the highest mobile ad spending day of Q4 2017 in the US?
  • Singles’ Day: How did Singles’ Day affect the volume of ad impressions on the Smaato platform?

Download the report now for an in-depth analysis of these and further mobile advertising trends.

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