Smaato’s Q4 2015 Global Trends in Mobile Advertising report offers key insights into the mobile programmatic advertising landscape worldwide. Our platform handles over 300 billion ad impressions each month, which are auctioned through a network of over 450 demand partners. By analyzing the flow of impressions across Smaato’s platform, we can identify trends and emerging patterns that impact the entire mobile industry.
Key Mobile Trends for Q4 2015:
2015: A Transformational Year in Mobile
China’s Rapid Mobile Ad Spend Growth
Mobile Ad Spend Moves In-App
Android Narrows eCPM Gap on iOS
Data is the New Currency in Mobile
U.S. Holiday Ad Spend Peaks Earlier
Download the report now for an in-depth analysis of these and further mobile advertising trends.