Global Trends in Mobile Advertising, Q3 2017

Mobile is the growth engine of the overall global advertising industry, fueled by the ever-increasing amount of time consumers are spending on their mobile devices.

On the Smaato platform, this increased mobile usage translated into an all-time record high number of ad requests in Q3 2017 — more than double (+136%) those of the same quarter last year. But the global advertising industry isn’t just becoming increasingly mobile-first — it is increasingly app-first. As consumers spend over 80% of their smartphone time in-app, advertiser media budgets are rapidly shifting from mobile web to mobile apps, resulting in a whopping 96% share of mobile ad spending on the Smaato platform going to in-app — a new share record.

Based on in-depth analysis of our platform’s 1.5+ trillion ad impressions in Q3 2017, our latest Global Trends in Mobile Advertising report explores current worldwide mobile programmatic advertising trends. Download the free report to discover key insights from the Smaato platform, including:

  • Which mobile ad format saw the fastest-growing ad spending?
  • Where did ad request volume (surrogate indicator of consumers’ mobile usage) grow most globally?
  • Which age groups were most attractive to advertisers (i.e. saw the highest eCPMs)?
  • What is the surprisingly unique gender and age distribution of mobile users in China?
  • Which mobile OS claimed the majority of mobile ad spending?

Download the report now for an in-depth analysis of these and further mobile advertising trends.

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