Smaato’s Global Trends in Mobile Advertising report offers key insights into the mobile programmatic advertising landscape worldwide during Q3 2016. Our platform delivers up to 300 billion ad impressions each month, which are auctioned through a network of over 450 demand partners. Please note that this report reflects trends across Smaato’s global base of publishers, advertisers and users during Q3 2016. Each report offers a quarterly snapshot, so specific data and observations may not be comparable with previous reports.

During Q3 2016, we observed the following five global trends across the mobile advertising landscape:

1. Global mobile ad spending continued to show robust growth in Q3.
2. In-app domination accelerated, but mobile web still has value.
3. Android dethroned iOS as eCPM king and remained the overall mobile ad spending leader.
4. Men are from Android. Women are from iOS.
5. Video took off in Q3 2016.

For in-depth analysis of each of these findings, download the report now.