This report is an in-depth analysis of global data across our platform during the 3rd quarter of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Smaato’s Global Trends in Mobile Programmatic is clearly worldwide in scope, and reflects the detailed activity and trends that have developed over this period across our wide base of publishers, advertisers and users.
Key Mobile Trends for Q3 2015:
The pendulum is swinging back to apps
Android OS growth continues to impress
Here comes Latin America – and Asia Pacific
Publishers are chasing – and winning – higher eCPM by picking larger ad formats
Rich media continues to make publishers richer
Download the report now for an in-depth analysis of these and further mobile advertising trends.