Global Trends in Mobile Advertising, Q2 2017

In today’s mobile-first world, the smartphone screen captures an ever-increasing amount of consumers’ time.

Not surprisingly, ad dollars are following consumers to mobile, and specifically to in-app, which now occupies 89% of consumers’ smartphone time. As a result, both mobile ad spending and mobile ad values posted global growth on the Smaato platform in Q2 2017. In-app advertising’s advances were particularly impressive, with in-app’s share of total ad spending reaching a record high at 94% — one of the many insights uncovered in our newly-released Q2 2017 Global Trends in Mobile Advertising report.

Based on in-depth analysis of our platform’s 1.5+ trillion ad impressions in Q2 2017, the Global Trends in Mobile Advertising report offers several key insights into the worldwide mobile programmatic advertising landscape. Download the full report to learn more about the latest mobile trends seen on the Smaato platform last quarter, including:

  • Which countries drove mobile ad spending and eCPM growth
  • In-app’s increasing share of the mobile ad spending pie
  • Which video ad formats boasted the fastest growth rates
  • Which mobile OS claimed the majority of mobile ad spending
  • The immense value of gender data in mobile advertising
  • How advertisers can leverage the mobile opportunity in China

Download the report now for an in-depth analysis of these and further mobile advertising trends.

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