Global Trends in Mobile Advertising, Q2 2016

Smaato’s Global Trends in Mobile Advertising report offers key insights into the mobile programmatic advertising landscape worldwide during Q2 2016.

Our platform delivers up to 300 billion ad impressions each month, which are auctioned through a network of over 450 demand partners. Please note that this report reflects trends across Smaato’s global base of publishers, advertisers and users during Q2 2016. Each report offers a quarterly snapshot, so specific data and observations may not be comparable with previous reports.

During Q2 2016, we observed the following six global trends across the mobile advertising landscape:

  • Mobile Ad Spend Growth Accelerates in Q2 2016
  • Smaller Categories Outrank Ad Revenue Leaders for Highest eCPMs
  • In-App and Android Reign (But Don’t Count Mobile Web Out Just Yet)
  • Mobile Leaders Face Increasing Pressure from Smaller Countries
  • Spotlight on Scandinavia: A Small But Mighty Mobile Powerhouse
  • Mobile Scores as World Celebrates Summer of Soccer

Download the report now for an in-depth analysis of these and further mobile advertising trends.

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