Our platform delivers up to 300 billion ad impressions each month, which are auctioned through a network of over 450 demand partners. Please note that this report reflects trends across Smaato’s global base of publishers, advertisers and users during Q2 2016. Each report offers a quarterly snapshot, so specific data and observations may not be comparable with previous reports.
During Q2 2016, we observed the following six global trends across the mobile advertising landscape:
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