Global Trends in Mobile Advertising, Q1 2016

Smaato’s Global Trends in Mobile Advertising report is stacked with key insights that are shaping programmatic advertising today. A must-read for both advertisers and publishers, this in-depth report investigates key mobile trends observed on Smaato’s global advertising platform in Q1 2016.

During Q1 2016, we observed the following six global trends across the mobile advertising landscape:

  • Mobile Momentum: Strong Ad Spend Gains in 2016
  • Spotlight on South America: Emerging Mobile MVP
  • Which App Categories Are Winning Mindshare?
  • Video Outperforms All Other Mobile Ad Formats
  • Ad Sizes Bulk Up: Bigger Is Better in Mobile
  • Chinese New Year Drives Mobile Ad Spend in APAC

Download the report now for an in-depth analysis of these and further mobile advertising trends.

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