Smaato’s Global Trends in Mobile Advertising report is stacked with key insights that are shaping programmatic advertising today. A must-read for both advertisers and publishers, this in-depth report investigates six key mobile trends observed on Smaato’s global advertising platform in Q1 2016.

  1. Mobile Momentum: Strong Ad Spend Gains in 2016
  2. Spotlight on South America: Emerging Mobile MVP
  3. Which App Categories Are Winning Mindshare?
  4. Video Outperforms All Other Mobile Ad Formats
  5. Ad Sizes Bulk Up: Bigger Is Better in Mobile
  6. Chinese New Year Drives Mobile Ad Spend in APAC


Download our earlier Global Trends in Mobile Programmatic Reports

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Global Trends in Mobile Advertising Report,
Q4 2015
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Global Trends in Mobile Programmatic Report,
Q3 2015
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Global Trends in Mobile Programmatic Report,
1H 2015

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