Smaato’s Global Trends in Mobile Advertising report is stacked with key insights that are shaping programmatic advertising today. A must-read for both advertisers and publishers, this in-depth report investigates key mobile trends observed on Smaato’s global advertising platform in Q1 2016.
During Q1 2016, we observed the following six global trends across the mobile advertising landscape:
Mobile Momentum: Strong Ad Spend Gains in 2016
Spotlight on South America: Emerging Mobile MVP
Which App Categories Are Winning Mindshare?
Video Outperforms All Other Mobile Ad Formats
Ad Sizes Bulk Up: Bigger Is Better in Mobile
Chinese New Year Drives Mobile Ad Spend in APAC
Download the report now for an in-depth analysis of these and further mobile advertising trends.