Get the Latest In-App Advertising Insights

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The first half of 2019 set new records in the mobile app ecosystem with users downloading more apps and spending more time in-app than ever before.

The Global In-App Advertising Trends report offers key insights into the ever-expanding in-app advertising landscape based on in-depth analysis of the ad requests, bids, and impressions on the Smaato platform. Download the report now to discover the five key trends uncovered on our platform from the first half of 2019.

Five Reasons to Download the In-App Advertising Trends Report

Discover Where eCPMs Rose Fastest
Competition among advertisers to reach today’s engaged mobile app users has led to an increase in eCPMs of up to 179% in some countries.
Find Out Which Advertisers Invest in PMPs
As brands look for exclusive access to premium inventory, ad spending via private marketplaces (PMPs) has more than tripled over the past year.
Compare the Growth of Rewarded Video, Native, and Banner Ads
As more advertisers utilize the full complement of in-app ad formats, we have seen impressive ad spending growth across these top formats.
Learn Which User Data Is Worth the Most
Mobile apps are home to a wealth of user data — data that can increase a publisher’s eCPMs by up to 2.8X when passed in the ad request.
See the Latest APAC Video Trends
Advertisers received an influx of video ad requests from top APAC markets in H1 2019, with top countries seeing up to 281% growth.
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