AskFM is a large, global publisher reliant on programmatic monetization. They were looking for a partner with unified demand functionality to generate the optimal price for every ad impression, as they sought to eliminate the problems that come with the typical “waterfall” or “daisy chain” model. Learn how they did so with Smaato in this case study.
Pinger, one of the leading app publishers in the messaging and communications space, began working with Smaato in 2011. Learn how Smaato’s SPX platform has provided Pinger and their high-volume apps with easy integration and customized account management in this new case study.
Singapore Press Holdings (SPH), the largest premier media organization in Singapore, has been working with Smaato since September 2014 to monetize their mobile properties. Learn why SPH became an early and enthusiastic adopter of Smaato’s SPX platform in this case study.
Grindr is a popular all-male social networking app for iOS, Andorid, and Blackberry devices. It has more than 5 million users in 192 countries across the world and it is downloaded approximately 10,000 times everyday. The developers of Grindr were not happy with the eCPMs that they were generating through advertising on their free app.
MK Jigsaw was exploring new strategies to optimize their iPad and iPhone inventory monetization for the mobile app “Jigsaw Collection HD”. The challenge was to find a strong international monetization and mediation partner to increase ad revenues and eCPMs on a global scale.
Code for Food has a number of popular applications under their belt. They have tried working with a few partners, but were not able to perform well and the fill rate would usually fall below 30%. Since the user concentration is more in Vietnam, they realized that not many networks have the capability to achieve a good fill rate.
The Times of India Mobile is India’s largest English daily that aims to keep readers updated on the latest national and international news, sports, entertainment, videos, business reports, lifestyle and all other relevant news while you are on the move.
Handmade Mobile Entertainment is looking to explore new ways to enhance the mobile advertising experience and to increase ad revenues and eCPMs on a global scale. The challenge is to find new ad placements without compromising the users app experience and to better monetize their inventory on a global scale.
Spice Labs is one of the leading Blackberry and Android application developers. They have been working with Smaato since 2011 and their goal is to capitalise on Smaato’s Mediation ability to fully optimise their inventory monetization.
With Smaato, fill rates increased, especially internationally. And ad revenue soared. And this occurred in a way the MediaFriends team describes as low-maintenance. The unexpected benefit of personal service meant that any ad issues MediaFriends encountered were resolved quickly. MediaFriends managers access a dedicated Smaato Account Development Manager live once or twice a week to tweak a campaign or develop new strategies to increase ad revenue.