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Smaato and Google Doubleclick Exchange Bidding Partnership Now Available Globally to Hundreds of Premium Mobile Publishers

Published on June 15th, 2017

Smaato brings massive global mobile-only demand to Google’s Doubleclick for Publishers San Francisco, Calif. – June 15, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announces today the expansion of its partnership with Google, after a successful integration with DoubleClick’s Exchange Bidding program. Starting this week,…

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Smaato Appoints Former eBay, Turn Inc. Executive Glenn Fishback as Chief Revenue Officer to Accelerate Rapid Global Expansion

Published on June 13th, 2017

Digital advertising veteran brings demand-side programmatic expertise to Smaato, having cultivated deep relationships with global agencies and advertisers San Francisco, Calif. – June 13, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, poises itself for the next rapid growth phase with the appointment of Glenn Fishback…

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Asia-Pacific is Fastest Growing Region For Mobile Ad Spending as China Surges 90 Percent Over Last Year, According to New Data From Smaato

Published on June 7th, 2017

In-app now accounts for more than 90 percent of all mobile ad spending, up more than 40 percent since last year San Francisco, Calif. – June 7, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, today released its Q1 2017 Global Trends in Mobile Advertising Report. Smaato…

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Smaato Introduces Self-Service Inventory Discovery, Giving Mobile Advertisers Unprecedented Visibility into Smaato’s Publisher Inventory

Published on March 8th, 2017

Industry-first feature gives demand partners the ability to discover new mobile inventory with granular targeting tools to reach desired audiences San Francisco, Calif. – March 8, 2017 – Smaato launches today the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory from…

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Japan and Malaysia Saw Higher Singles’ Day 2016 Mobile Advertising Bump than China, According to New Global Data from Smaato

Published on March 2nd, 2017

China also saw higher mobile advertising spend on Black Friday, despite being the birthplace of Singles’ Day San Francisco, Calif. – March 2, 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q4 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from…

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Smaato Appoints Gerry Louw as CTO and Ryan Klinefelter as Chief Corporate Strategy & Development Officer to Expand the Company’s Global Footprint Following its Acquisition

Published on February 16th, 2017

Louw is responsible for leading Smaato’s technology and infrastructure strategy, while Klinefelter will drive the company’s acquisition growth strategy in new markets and for its demand-side technologies. SAN FRANCISCO, CALIF. – February 16, 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announces today that…

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Spearhead IMC Group and Smaato Formally Close $148M Investment Creating Mutual Global Expansion Opportunities in China and Beyond

Published on January 21st, 2017

Smaato and Spearhead are moving forward with the expansion of the leading global real-time mobile monetization platform Beijing / San Francisco / Hamburg – December 21, 2016 – Beijing-based Spearhead Integrated Marketing Communication Group (SZSE: 300071) has completed its acquisition of San Francisco-based Smaato Inc. and Smaato Holding AG, the leading…

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In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web, According to New Data from Smaato

Published on January 12th, 2017

Advertiser spending grew much faster in-app than in mobile web, although both posted healthy gains as overall worldwide mobile ad spending rose 64% in Q3 2016 versus Q3 2015 San Francisco, Calif. – January 12, 2017 – the leading global real-time advertising platform for mobile publishers and app developers, today released…

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Smaato Introduces Outstream and Rewarded Video Capabilities to Round Out its Global “One-Stop Shop” for Mobile Publishers and Advertisers

Published on November 17th, 2016

To keep pace with global demand for digital video, Smaato expands its suite of mobile video ad capabilities to help publishers and advertisers diversify their inventory, drive engagement and grow revenue SAN FRANCISCO – November 17, 2016 – Video is the fastest growing segment in mobile advertising today. To meet new…

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New Smaato Demand Platform Eliminates Mobile Advertising Waste By Giving Demand Partners Real-Time Traffic Segmentation Control

Published on July 26th, 2016

Smaato Demand Platform (SDX) empowers demand partners to target traffic most relevant to their mobile campaigns with a robust suite of traffic optimization tools that offer unprecedented precision, control and flexibility SAN FRANCISCO – July 26, 2016 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers,…

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