Bitsmedia Selects Smaato as Exclusive SSP Partner for App “Muslim Pro” During Ramadan

Posted on April 30th, 2019

Singapore – April 30, 2019Smaato, the global in-app advertising platform, today announced an exclusive deal with the popular mobile app Muslim Pro. Through this partnership, brands and advertisers will only be able to purchase Muslim Pro inventory during Ramadan via Smaato’s in-app advertising exchange.

Created by Bitsmedia, a Singapore-based mobile app developer, Muslim Pro is the world’s most-popular Islamic lifestyle app for mobile devices with more than 60 million downloads from over 200 countries worldwide. Popular features available in the app include accurate prayer times based on the user’s current location, a map of nearby halal restaurants and mosques, and fasting times during Ramadan.

“This exclusive partnership brings strong demand from Smaato’s diverse portfolio of global advertisers to Muslim Pro’s premium inventory just in time for Ramadan,” said Alex Khan, Managing Director APAC at Smaato, “We are proud that Bitsmedia has chosen us as their only SSP partner during this period when usage of their most-popular app is at its highest. This represents a fantastic opportunity for our demand partners to gain huge reach both throughout APAC and worldwide.”

The upcoming holy month of Ramadan is celebrated by 1.6 billion Muslims. APAC is home to the majority of the world’s Muslims, with 62% of the global Muslim population living in this region. According to a recent survey, the majority of the Muslims in APAC use Muslim-related apps and websites during Ramadan — including 71% of Malaysians and 61% of Indonesians.

As the only SSP to currently offer Muslim Pro inventory on the open exchange, Smaato has the opportunity to connect global brands with Muslims during Ramadan. Smaato has grown rapidly over the past year, especially in the APAC region where mobile ad requests grew 44% from H2 2017 to H2 2018. The company currently manages up to 20 billion mobile ad requests daily and reaches over one billion unique mobile users monthly.