A globally-focused, mobile-first platform and free ad server for publishers & app developers
Publishers Advertisers
Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach
Our extensive network of demand partners provides a massive variety of advertisers with one single integration
We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization
The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.
SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.
SPX offers publishers full pricing controls and built-in optimization automation.
Easily create a native ad app or mobile site in a variety of formats from within SPX
Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models
SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.
Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.
SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.
"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."
Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry
More than 90,000 publishers and app developers are already using Smaato
In this blog post, we wanted to give the technically inclined among you a glimpse into the challenges and successes we face in solving issues, in this case, related to monolithic applications by implementing extensible components using the Groovy language..
Posted by Pavlo Fedyna
on February 8, 2017
We recently released our new Global Trends in Mobile Advertising Report for Q3 2016 with insights drawn from in-depth analysis of up to 300 billion ad impressions generated across over one billion unique mobile devices every month..
Posted by Smaato Inc.
on January 12, 2017
As you may be aware, Apple has announced some changes that will affect your iOS apps. Starting on January 1, 2017, all apps and app updates submitted to the App Store must be compliant with App Transport Security (ATS).
Posted by Ena Negi
December 21, 2016
31 May – 2 June / SCOTTSDALE, USA
Brands have been outsourcing programmatic buying to their agency partners for a long time. But as more organizations are wary of kickbacks..
6-7 June / TEL AVIV, ISRAEL
Entering its 7th year, the summit is an event for the mobile apps and games ecosystem in Israel. It features keynotes from top speakers, panels about the hot mobile topics..
4-5 June / SAN FRANCISCO USA
Capptivate is a two-day event that brings together mobile professionals to explore the way mobile apps are redefining how companies do business.
In 2016, we released the Smaato Demand Platform (SDX), which gave our demand partners the ability to specify the type of mobile inventory they would like to receive from Smaato.
Posted by Nabil Chouaieb on March 8, 2017
About six months ago, Google decided to open up the Dynamic Allocation feature inside DoubleClick for Publishers (DFP) to third party exchanges allowing them to compete for ad impressions.
Posted by Christian Sieweke on November 16, 2016
Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange’s video capabilities. Today, we are happy to announce two substantial additions to our available ad formats: Outstream and Rewarded video.
Posted by Ena Negi on November 16, 2016
Mobile ad spending has increased almost 45% during the last year compared to 2015. That’s according to mobile publisher and app developer platform Smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the Global Trends in Mobile Advertising are for Q4 2016.
Published by Barry Levine on March 9, 2017 – MarTech Today
Mobile ad spending has increased almost 45% during the last year compared to 2015. That’s according to mobile publisher and app developer platform Smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the Global Trends in Mobile Advertising are for Q4 2016.
Published by Anne Freier on March 3, 2017 – mobyaffiliates
Beijing-based Spearhead Integrated Marketing Communication Group on Wednesday said it completed its acquisition of global real-time mobile advertising platform Smaato Inc. and Smaato Holding AG for $148 million.
Published by Tobi Elkin on December 21, 2016 – MediaPost
Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.
Date: September 15, 2015
Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).
Date: June 24, 2015
Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).
Date: March 18, 2015
SDX is a great tool for managing our DSP needs; whether it be Exchange-level configurations, pulling Inventory avails, Bidding analysis reporting or maintaining Endpoints, this platform does it all in an easy-to-understand UI.
Matt Zagariello
Product Manager, Placecast
Smaato proved to be a partner with high quality standards and a personalized approach to customer service. We are very happy with their market quality team that delivers regular reports on ad quality. 90% of mobile monetization is powered by technology. The other 10% is the people behind the technology. Smaato’s got both covered.
Artis Kehris
Head of Advertising Sales, ASKfm
We have a long-term and very successful partnership with Smaato. Ximad has seen great success in our eCPM growth on their platform, and as a result, strong revenue growth with Smaato. We also love the detailed statistics we get with SPX, and the fast and always kind service from Smaato’s team.
Svetlana Osipova
Ad Ops Manager at XIMAD
Working with Smaato transitioned our programmatic buying much more quickly into the mobile space. This has in turn created an incremental revenue channel for us at SPH Digital. The service and integration team at Smaato has been brilliant to work with, with a clear emphasis on getting things done with great speed. This is just the start of a long-term partnership between SPH Digital and Smaato.
Koh Weng Wai
Product Development & Digital Marketing, Singapore Press Holdings (SPH)
SPX has improved fill rate and eCPM, has an easy integration guide for both native and Javascript integration and a super easy reporting system compared to other ad network consoles. The intuitive admin console minimizes our manual work which is very important for a middle-sized publisher like us!
Fritz Mikio Kuribayashi
IGNIS America, Inc.
Spice Labs has enjoyed a steady increase in fill rate by 25%. Apart from that, the eCPM has also doubled. All these results were evident within a short span of one week.
Hitesh Sharm
CTO at Spice Labs
Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.
Olivier Rozay
VP of Business Development & Monetization at Pinger
Connect to over 260+ Demand Side Platforms and over 190+ directly integrated Ad Networks worldwide
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