• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."

Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000
App Developers / Mobile Publishers
450
Ad Networks & DSPs
1
Billion Mobile Users per Month
500
Billion Impressions per Month

What’s New

Video Scores Big as Fastest-Growing Mobile Ad Format

Video Scores Big as Fastest-Growing Mobile Ad Format

Video is winning the mobile advertising game. Unique in its ability to score big with advertisers and publishers alike, video was the fastest-growing mobile ad format on the Smaato platform in Q2 2017 as publishers doubled-down on mobile video ad spending.

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Posted by
on September 18, 2017

In-App Ad Viewability: The Current State & Publisher Best Practices

In-App Ad Viewability: The Current State & Publisher Best Practices

Advertising can only be effective when it is seen by real people. As mobile ad spending continues to increase, higher measurement standards are vital for securing a healthy, thriving mobile eco-system.

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Posted by
on September 6, 2017

Smaato & adsquare Partnership: Premium Audience Targeting in SDX

Smaato & adsquare Partnership: Premium Audience Targeting in SDX

Today, we’re pleased to announce “Phase One” of our new adsquare integration. This first-ever exchange-side integration gives Smaato’s 450+ DSPs and ad networks access to historical and real-time global audience data targeting.

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Posted by
on July 18, 2017

Ad:tech Tokyo

Ad:tech Tokyo

17-18 October / TOKYO, JAPAN

ad:tech tokyo has grown into the largest international marketing conference in Asia. It is where Brands, Agency, Media and Solution Providers comes together to get-to-grips with the latest trends, innovations and technologies.

More Info Event Website

Digiday – Agency Summit

Digiday – Agency Summit

23-25 October / CHARLESTON, SOUTH CAROLINA

At the Digiday Publishing Summit in Charleston, South Carolina, the agency world connects to discuss how they are transforming themselves in a new post-truth era and fighting back against competition to build a new kind of agency.

More Info Event Website

GMGC Chengdu

GMGC Chengdu

2-3 November / CHENGDU, CHINA

Global Mobile Game Congress (GMGC) is China’s top B2B event which brings together Game Developers, Publishers, Distributors and other gaming related companies from around the world.

More Info Event Website

Smaato Releases New Inventory Discovery Feature for Demand Partners

Smaato Releases New Inventory Discovery Feature for Demand Partners

In 2016, we released the Smaato Demand Platform (SDX), which gave our demand partners the ability to specify the type of mobile inventory they would like to receive from Smaato.

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Posted by on March 8, 2017

Smaato Joins Google's Exchange Bidding Program as Key Mobile Partner

Smaato Joins Google’s Exchange Bidding Program as Key Mobile Partner

About six months ago, Google decided to open up the Dynamic Allocation feature inside DoubleClick for Publishers (DFP) to third party exchanges allowing them to compete for ad impressions.

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Posted by on November 16, 2016

Smaato Launches Outstream and Rewarded Video

Smaato Launches Outstream and Rewarded Video

Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange’s video capabilities. Today, we are happy to announce two substantial additions to our available ad formats: Outstream and Rewarded video.

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Posted by on November 16, 2016

Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

Mobile ad spending has increased almost 45% during the last year compared to 2015. That’s according to mobile publisher and app developer platform Smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the Global Trends in Mobile Advertising are for Q4 2016.

Read More

Published by Barry Levine on March 9, 2017 – MarTech Today

Mobile advertising spending grew 45% in 2016 and in-app and mobile video are the winners

Mobile advertising spending grew 45% in 2016 and in-app and mobile video are the winners

Mobile ad spending has increased almost 45% during the last year compared to 2015. That’s according to mobile publisher and app developer platform Smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the Global Trends in Mobile Advertising are for Q4 2016.

Read More

Published by Anne Freier on March 3, 2017 – mobyaffiliates

Spearhead IMC Group, Smaato Close $148M Investment

Spearhead IMC Group, Smaato Close $148M Investment

Beijing-based Spearhead Integrated Marketing Communication Group on Wednesday said it completed its acquisition of global real-time mobile advertising platform Smaato Inc. and Smaato Holding AG for $148 million.

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Published by Tobi Elkin on December 21, 2016 – MediaPost

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 – SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 – Inventory Setup

Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

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