• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."

Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000
App Developers / Mobile Publishers
450
Ad Networks & DSPs
1
Billion Mobile Users per Month
300
Billion Impressions per Month

What’s New

How we use Groovy at Smaato

How we use Groovy at Smaato

In this blog post, we wanted to give the technically inclined among you a glimpse into the challenges and successes we face in solving issues, in this case, related to monolithic applications by implementing extensible components using the Groovy language..

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Posted by
on February 8, 2017

Smaato’s Global Trends in Mobile Advertising - Q3 2016

Smaato’s Global Trends in Mobile Advertising – Q3 2016

We recently released our new Global Trends in Mobile Advertising Report for Q3 2016 with insights drawn from in-depth analysis of up to 300 billion ad impressions generated across over one billion unique mobile devices every month..

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Posted by
on January 12, 2017

Will your iOS apps be ATS-compliant by January 1st, 2017?

Will your iOS apps be ATS-compliant by January 1st, 2017?

As you may be aware, Apple has announced some changes that will affect your iOS apps. Starting on January 1, 2017, all apps and app updates submitted to the App Store must be compliant with App Transport Security (ATS).

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Posted by
December 21, 2016

...

connecticum

25-27 April / BERLIN, GERMANY

The connecticum takes place once a year in Berlin. The event is one of the world’s largest job and career themed conferences for students and graduates.

More Info Event Website

...

GMIC Beijing

April 27 – 29 / BEIJING, CHINA

GMIC celebrates the convergence of technology, music and entertainment. You can listen to talks from the world’s leading minds, explore the latest industry trends, and experience high-tech products and the latest innovations.

More Info Event Website

...

IAB Leadership Summit UK

May 2 – 4 / LONDON, UNITED KINGDOM

The annual Leadership Summit is taking place for the second time in the UK. The event combines town hall style discussions and inspirational speakers in a neutral environment to work together for the good, and the future, of the digital advertising industry.

More Info Event Website

Smaato Joins Google's Exchange Bidding Program as Key Mobile Partner

Smaato Joins Google’s Exchange Bidding Program as Key Mobile Partner

About six months ago, Google decided to open up the Dynamic Allocation feature inside DoubleClick for Publishers (DFP) to third party exchanges allowing them to compete for ad impressions.

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Posted by on November 16, 2016

Smaato Launches Outstream and Rewarded Video

Smaato Launches Outstream and Rewarded Video

Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange’s video capabilities. Today, we are happy to announce two substantial additions to our available ad formats: Outstream and Rewarded video.

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Posted by on November 16, 2016

Smaato SDK Update for iOS 10

Smaato SDK Update for iOS 10

Apple recently released the new iPhone 7 and the iOS 10 operating system. With greatly enhanced lock screen and messenger capabilities, opening Siri to third-party applications and laying a foundation for smart home connectivity, iOS 10 boasts some impressive additions to the iPhone user experience.

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Posted by on October 18, 2016

Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

Mobile ad spending has increased almost 45% during the last year compared to 2015. That’s according to mobile publisher and app developer platform Smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the Global Trends in Mobile Advertising are for Q4 2016.

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Published by Barry Levine on March 9, 2017 – MarTech Today

Mobile advertising spending grew 45% in 2016 and in-app and mobile video are the winners

Mobile advertising spending grew 45% in 2016 and in-app and mobile video are the winners

Mobile ad spending has increased almost 45% during the last year compared to 2015. That’s according to mobile publisher and app developer platform Smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the Global Trends in Mobile Advertising are for Q4 2016.

Read More

Published by Anne Freier on March 3, 2017 – mobyaffiliates

Spearhead IMC Group, Smaato Close $148M Investment

Spearhead IMC Group, Smaato Close $148M Investment

Beijing-based Spearhead Integrated Marketing Communication Group on Wednesday said it completed its acquisition of global real-time mobile advertising platform Smaato Inc. and Smaato Holding AG for $148 million.

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Published by Tobi Elkin on December 21, 2016 – MediaPost

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 – SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 – Inventory Setup

Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

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