Smaato Explores How a Truly Integrated Mobile Advertising Platform Works
The Unique Value of an Integrated Mobile Advertising Platform
Where are the truly integrated mobile advertising platforms? As mobile advertising budgets have become driven by programmatic buying, programmatic needs to be the primary way for ads to be delivered inside the ad server. Yet publishers also want control over the RTB ad exchange just as they would their own direct line items.
Is this possible? Smaato’s newest white paper, “The Unique Value of an Integrated Mobile Advertising Platform” explores this and other aspects of platforms that can provide mobile app developers and publishers with the ability to control how the ad exchange can compete with their ad-serving stack, all in one place.
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