Mobile Advertising White Papers

Smaato Explores How a Truly Integrated Mobile Advertising Platform Works

White Paper: The Unique Value of an Integrated
Mobile Advertising Platform

Download our latest White Paper

The Unique Value of an Integrated Mobile Advertising Platform

Where are the truly integrated mobile advertising platforms? As mobile advertising budgets have become driven by programmatic buying, programmatic needs to be the primary way for ads to be delivered inside the ad server. Yet publishers also want control over the RTB ad exchange just as they would their own direct line items.

Is this possible? Smaato’s newest white paper, “The Unique Value of an Integrated Mobile Advertising Platform” explores this and other aspects of platforms that can provide mobile app developers and publishers with the ability to control how the ad exchange can compete with their ad-serving stack, all in one place.

Download our earlier White Papers

Date Title Download PDF
July 2014 Transforming premium media buying through real-time trading Download
May 2014 Successful Global Monetization Strategies for Mobile Apps and Websites Download
September 2013 Monetization: Picking the Path to App Profitability Download
June 2012 Asia's Mobile Advertising Marketplace Has Gone Full Circle Download

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