Mobile Advertising White Papers

Smaato Delves into Premium Media Buying in Real-Time

White Paper: Smaato Delves into Premium Media Buying in Real-Time

Download our latest White Paper

Transforming premium media buying through real-time trading



San Francisco, Calif. – July 24, 2014 – Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale.

The new white paper commissioned by Smaato follows the first piece in this series, Successful Global Monetization Strategies for Mobile Apps and Websites, which addressed mobile monetization from square one: what to think about when trying to develop a monetization plan. In this next installment, Smaato delves deeper into the different buying models, how they work, and the motivations behind them.


Download our earlier White Papers

Date Title Download PDF
May 2014 Successful Global Monetization Strategies for Mobile Apps and Websites Download
September 2013 Monetization: Picking the Path to App Profitability Download
June 2012 Asia's Mobile Advertising Marketplace Has Gone Full Circle Download

Get started with SPX today!

Connect to over 240+ Demand Side Platforms and over 150+ directly integrated Ad Networks worldwide

Sign Up   Watch SPX Video