Smaato Delves into Premium Media Buying in Real-Time
Transforming premium media buying through real-time trading
San Francisco, Calif. – July 24, 2014 – Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale.
The new white paper commissioned by Smaato follows the first piece in this series, Successful Global Monetization Strategies for Mobile Apps and Websites, which addressed mobile monetization from square one: what to think about when trying to develop a monetization plan. In this next installment, Smaato delves deeper into the different buying models, how they work, and the motivations behind them.