Free Mobile Advertising White Papers

Smaato Delves into Premium Media Buying in Real-Time

White Paper: Smaato Delves into Premium Media Buying in Real-Time

San Francisco, Calif. – July 24, 2014 – Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale. The new white paper commissioned by Smaato follows the first piece in this series, Successful Global Monetization Strategies for Mobile Apps and Websites, which addressed mobile monetization from square one: what to think about when trying to develop a monetization plan. In this next installment, Smaato delves deeper into the different buying models, how they work, and the motivations behind them.

Smaato owns and operates the leading global mobile RTB ad exchange and SSP. Smaato’s SMX platform helps 78,000+ publishers monetize their inventory across 270+ Ad Networks and Demand Side Platforms. SMX has access to 90 billion+ ad impressions per month from ad-serving platforms across 450M unique visitors.

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Download our earlier White Papers

Date Title Download PDF
May 2014 Successful Global Monetization Strategies for Mobile Apps and Websites Download
September 2013 Monetization: Picking the Path to App Profitability Download
June 2012 Asia’s Mobile Advertising Marketplace Has Gone Full Circle Download
June 2011 US$2.8 Billion> Asia Powerhouse leads global Mobile Advertising Download
October 2010 Europe"s Big Five join the Mobile Advertising Billionaire$ club Download
October 2010 The USma: The United States of Mobile Advertising Download
August 2010 The Mobile Advertising Ecosystem Download
April 2010 Asia Pacific: Powerhouse for Mobile Advertising Download
September 2009 Global Choices in Mobile Advertising Download
June 2009 Mobile Advertising Optimization Download

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