US$2.8 Billion: Asia Powerhouse leads global Mobile Advertising

Mobile advertising will generate 4% of total advertising revenues across Asia Pacific by the end of 2011, according to the latest research released by mobileSQUARED and published by Smaato. Mobile advertising across the region is coming of age.

While the focus during 2010 was on the undoubted opportunity presented by hundreds of millions of mobile internet users across Asia, 2011 will be a period of starting the monetising process of that opportunity. Research reveals brands starting to invest more in mobile advertising campaigns resulting in a county-by-country increase in spend of between 32% and 122%. It’s a period when the sleeping giant that is China wakes up and starts eating into Japan’s dominance on the Asian mobile advertising market.

“Smaato is a thought leader in the mobile advertising industry. This important research highlights the enormous potential for the mobile platform as a mainstream media channel in Asia, and EDBI believes that Smaato can strongly leverage Singapore’s connectivity to the rest of Asia to capitalise on this promising growth opportunity in the region and beyond.”

Chu Swee-Yeok, Chief Executive Officer, EDBI Pte Ltd

“By establishing our Asia Pacific HQ in Singapore, Smaato will play a vital role in bringing relevant ads and advertising dollars to Asian mobile publishers and their apps. We foresee an exponential growth in the mobile advertising ecosystem here in Asia especially with the increasing smartphone adoption, faster networks and cheaper data plans. This translates to an exciting period where marketers can successfully execute effective, targeted, impactful, and measurable mobile advertising campaigns reaching out to a new mobile enabled audience here in Asia!‟

Ragnar Kruse, CEO & Co-Founder of Smaato

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