App Monetization: Picking the Path to App Profitability

This White Paper from the Application Developers Alliance collects information on everything developers need to know about app monetization, including where to sell an app, how to price it, and how to generate revenue.

Developers get their motivation to build from a passion that is equal parts creativity and innovation, but to a certain extent, the bottom line to success is the bottom line. Those who make money on their applications get the resources they need to fund future creative projects. As CEO of HitFox Group Jan Beckers says, “Monetization is survival.”

The best way to make sure that happens is to map a path to monetization for each app well before it hits the market.

The advantages and disadvantages of each monetization strategy vary from app to app. This paper explores the many options to help app makers streamline the decision process.

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