2008 will be a decisive year for the mobile advertising industry. The mobile Internet will establish itself as a standard medium in the media mix of many advertisers. The mobile medium will attract substantial ad budgets due to the proven effectiveness and cost effi ciency of mobile campaigns. Advertisers will learn how to appreciate the advantages of mobile communication and how to optimize their communication with mobile consumers, many of whom can only be reached via mobile.
As our new whitepaper explains, these positive trends can be reinforced by a mobile advertising platform that is open for all players in the ecosystem. Smaato Inc. provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators.
Download SOMA Overview
