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Smaato Expands Mobile Advertising Opportunities for App Developers by Supporting Windows Phone 8

Smaato, the leading mobile ad monetization platform for fast-growing application developers, today announced the release of the Smaato’s advertising SDK for Windows Phone 8 to support Microsoft’s launch of its Windows Phone 8 Software Development Kit (SDK).

A single integration with Smaato’s SDK will allow app developers to monetize apps with mobile advertising in more than 230 countries and territories. It will provide access to over 90 ad networks, as well as access to Smaato’s state of the art global Mobile Real Time Bidding (RTB) Exchange, which has more than 25 Demand Side Platform partners.

Smaato CEO and founder, Ragnar Kruse commented: “Microsoft’s Windows Phone offers an attractive OS platform, and we’re pleased to work with Microsoft to ensure that Windows Phone app developers will be able to more easily monetize apps through mobile advertising.”

“Microsoft cares a lot about how developers can monetize their applications and we strive to offer them choice”, said JC Cimetiere, Director, Windows Phone Partner & Developer programs, Microsoft Corp, “Smaato’s broad worldwide network and its support for Windows Phone 8 on day 1 of the availability of our SDK is a great opportunity for Windows Phone developers.”

“Smaato was one of the very first companies to provide a SDK supporting Windows Phone – by developing our SDK for Windows Phone 8 it demonstrates Smaato’s ongoing commitment to providing choice and convenience to app developers all around the globe,” added Kruse.

Download your free Smaato Windows Phone 8 SDK here.

If you have any questions, please feel free to contact us or give us a call: +1 (650) 286-1198 (Americas), +49 (0)40 3480 9490 (EMEA) or +65 3157 1444 (APAC).

Shortlink:  http://bit.ly/13GjcWQ

About the Author

Nikolaus is Smaato's Online Creative Manager and responsible for the ongoing digital and creative initiatives, such as, website development and corporate identity.

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