Smaato To Monetize Top Electronic Arts Games Inventory in Asia Pacific
Smaato and Electronic Arts (EA) have entered into an agreement that will see the monetization of the latter’s top titles in their global inventory across the Asia-Pacific region.
Some of the EA games to be immediately monetized by Smaato include Boggle, Road Trippin’™, MONOPOLY Hotels, The Sims™ FreePlay and Tetris® 2011 Free.
EA is pleased to partner with Smaato in monetizing our mobile ad inventory in Asia. Working with Smaato will enable more brand advertisers to run relevant campaigns to EA mobile games reaching a wide, highly engaged and deeply targeted audience globally, stated Mark Fordham, General Manager, EA Southeast Asia.
This agreement comes at an exciting time when mobile advertising spend is expected to reach about US$ 4billion in Asia in 2013. What Smaato brings to the table is that our SDKs comply with the latest industry guidelines on privacy. Our Real-Time Bidding (RTB) with automated media buying will ensure fair pricing for EA with more control over the relevance and pricing of their actual audience characteristics rather than just ad spaces. The higher transparency Smaato provides could lead to better allocation of budgets in new channels and to higher eCPMs for EA’s games, stated Ragnar Kruse, Co-Founder and CEO of Smaato.