2011: USA joins the billionaire’s club and “Big Five” European countries double their mobile advertising spending
Smaato Inc., the leading mobile ad optimizer and mobile advertising company, announced today a compilation of mobile advertising trends for 2011. Smaato gathered market data for the three strongest regions in mobile marketing: the USA, Europe and Asia. The trends show market analysis published by leading market research companies.
In 2011 we will be inside the tornado of the mobile industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives. With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats we will see a dramatic lift off in global Mobile Advertising,” stated Harald Neidhardt, Co-Founder of Smaato Inc.
In 2010, the iTunes Store tippled its offering of mobile applications and the Android market was established as the second largest app store. Android bypassed Apple with a market share of 25% (Apple 17%) and is now the second largest OS behind Symbian (37%) according to Morgan Stanley.
The growth of mobile as an established media channel will continue the next couple of years. Smaato released three white papers together with Mobile Squared about the mobile advertising markets in the US, Western Europe and Asia-Pacific.
Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending. In 2010 Japanese companies already invested more than $1 billion in this business followed by South Korea and China ($270M and $180M). In Asia more than 15 billion page impressions are being generated on a daily basis in mobile.
The US is the second largest market globally in terms of mobile advertising spending behind Japan. It will close the gab next year with a forecast of $1,24 billion and will grow up to $5 billion in 2015.
The top 5 European countries (UK, Italy, France, Germany, Spain) will see a huge increase in mobile ad spending according to Smaato. End of 2010 these “Big Five” are estimated to have 65 million mobile internet users; this number will more than double within the next 5 years up to 160 million. The “Big Five” will reach the $1 billion mark approximately in 2014.