This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato’s platform during the first half of the year (January through June, 2015). Smaato serves up to 6 billion ads each day, across 600 million mobile users around the world each month.
The global explosion in mobile web usage is driving newer and larger ad sizes that are contributing to increased revenues on the Smaato Exchange. Consumer adoption of mobile devices worldwide is also driving the growth in mobile ad spending. According to eMarketer, there will be more than 2 billion smartphone users worldwide by 2016, over one-quarter of whom will live in China.