Ad Quality

High Ad Quality Standards

Through a combination of the latest technology and our in-house Ad Quality team, we protect your users by delivering safe ads from reputable sources.

As a publisher, monetizing your inventory and improving user engagement are among your primary concerns. At Smaato, we care about helping you drive revenue while protecting your users from harmful ad experiences. We have extensive ad tech experience and leverage the latest industry developments. Technology is just one piece of the puzzle, as our dedicated Ad Quality team takes a hand-on approach to eliminate any quality issues. We offer safe monetization so that you can focus on what matters — building a great user experience without worrying about exposing your users to disruptive, inappropriate ads.

Automated Detection Methods

We developed a robust, proprietary system that scans creatives served across the Smaato exchange in all regions. By using complex algorithms and machine learning, we are able to eliminate digital risks to your users. Once our technology detects bad ads or any kind of malware, an automatic block takes place. This helps to keep our exchange clean, healthy, and trustworthy.

Hands-On Investigations

Our automated detection system is strengthened by our dedicated Ad Quality team. With decades of experience and extensive historical data, our experts can discover harmful ads that may not have been automatically blocked. Much like the machine learning used by our automated systems, our Ad Quality team continually adapts to address evolving ad threats.

Providing Consultations

We pride ourselves on our personal approach. We value our partnerships and strive to have clean advertisements across our entire platform. Therefore, we help marketers make significant and lasting improvements to their ad quality performance by consulting, proactively educating, and offering full transparency on their ad delivery. This helps to make the entire marketplace safe for everyone.

Enhanced Security With NextGen SDK

The Smaato NextGen SDK for Android and iOS offers publishers another important level of protection. The Smaato NextGen SDK acts as an automatic blocking tool for potentially harmful pop-ups and auto-redirects. Find out more about implementing our easy-to-use NextGen SDK.