Smaato’s Global Trends in Mobile Programmatic,
1H 2015

What’s happening in the global world of real-time mobile advertising? Smaato knows. Find out what we’re seeing every day on our platform, and how you can use our data to make better decisions in your apps and mobile websites.

Smaato's Global Trends in Mobile Programmatic, 1H 2015

This report is an in-depth analysis of global data across our platform during the first half quarter of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange.

Growing supply, the availability of first-party data and newly dominant ad formats are driving increased revenues on the Smaato Exchange.

Download our full 1H 2015 report on the latest trends in mobile programmatic

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