About Smaato

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites.

SOMA's unique feature is the SOMA client which is a mobile ad server on the handset that optimizes the process of ad enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German digital media association BVDW. Smaato received a Top 100 Private Company award by AlwaysOn Media (US) in January of 2007.

Smaato Inc. is based in San Mateo, California. The privately held company was founded in 2005 by an experienced international management team. The European headquarter is in Hamburg, Germany.

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Star Gaming Network selects Smaato to ad-enable free Java games

Oakdale / San Mateo, August 18, 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions, and Star Gaming Network today announced their collaboration for mobile advertising. Star Gaming Network, a subsidiary of SimFreaks.com, offers a wide range of mobile games, based on Java.

By integrating Smaato’s SOMA™ (Smaato Open Mobile Advertising) platform and ad-enabling their games Star Gaming Network can now offer mobile games for free to their users. This business model is attractive to a lot of gamers as they appreciate mobile advertising in return for high quality games. This initiative is expected to raise the brand awareness of Star Gaming Networks within the gaming community.

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Blue Whale Systems selects Smaato Mobile Advertising Platform for its E-mail & Facebook Service to Mass Market Mobile Phones

London / San Mateo, July 7, 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions, and Blue Whale Systems Ltd today announced a new strategic partnership. Blue Whale Systems introduces the free ad-supported BlueWhaleMail application that offers a mobile push e-mail and push Facebook service.

With its BlueWhaleMail application, Blue Whale Systems offers a service to make simple and effective e-mail and Facebook access available to the 2.7 billion people using mass market mobile phones. Many of these phones have either an unusable or hard to configure built in e-mail service; BlueWhaleMail allows users to keep the phone they like and still get a great service for mobile e-mail and Facebook. In connecting BlueWhaleMail to the SOMA™ (Smaato Open Mobile Advertising) platform, Smaato enables Blue Whale Systems’ business model by allowing them to offer their service to users for free; financing this by ad-enabling the application.

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Ad Infuse and Smaato Form Partnership to Bring In-Application Advertising to the Mainstream

Integrated Ad Platforms Extend Reach for Advertisers Across Mobile and on iPhone  

Mobile Marketing Forum, New York, NY, - June 9, 2008 - Smaato Inc., a pioneering provider fo in-application mobile advertising soltutions, and Ad Infuse, a leader in delivering highly personalized mobile ad experiences, today announced a new strategic partnership to provide advertisers, publishers, and operators broad in-application advertising solutions.

With the connection between Ad Infuse's adInMotion™ platform and the SOMA™ (Smaato Open Mobile Advertising) platform, Ad Infuse and Smaato will enhance their reach in the growing “downloadable” mobile advertising business throughout U.S. and in European markets. Earlier this year, both companies announced iPhone advertising solutions, which are enhanced by this new partnership. Ad Infuse’s multi-format iPhone advertising solution will be integrated with Smaato’s iSOMA in-application mobile advertising platform for iPhone SDK developers, providing broader reach for advertisers and new monetization opportunities for content providers and application developers.

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JavaOne: Smaato Presents Updated Mobile Ad Solution Platform for J2ME: Preview of SOMA 3.0 including SOMA Game Wrapper for Mobile Java

SOMA Wrapper allows Java developers to profit from in-application advertising without touching the source code. 

San Francisco, May 5, 2008 - Smaato Inc. is showcasing new additions to its SOMA™ Open Mobile Advertising Platform. SOMA Wrapper, the latest addition to the SOMA mobile advertising solution will be launched during summer with a European Operator. SOMA Wrapper is a service which allows adding different ad formats and placements to existing binary Java ME applications (JAR files). These features include: on start-up and on exit, timer based and between levels (e.g. in games). The advertising components are "wrapped" around the JAR file.  

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Key Players Of Mobile Developer Community Select Smaato Open Mobile Advertising Platform

LAS VEGAS / San Mateo, March 31, 2008 – Smaato Inc fosters strong ties with mobile software partners and announces a range of new strategic alliances at CTIA Las Vegas. Smaato, pioneering developer of ad-enabling technology for mobile phones partners with leading mobile developers for ad-enabling some of their upcoming mobile software solutions. Partnerships include: Funambol, Go Life Mobile, MobiComp, Mocondi, MotionApps, Mobifusion, Quickoffice, Spotigo, and Spodtronic.

Smaato is working with international developers for mobile applications to ad-enable their solutions and to create new revenue streams thru delivering in-application advertising.

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CTIA: Smaato Previews "iSOMA" - First In-app Mobile Advertising Platform for iPhone SDK Developers

San Mateo / Las Vegas, March 27, 2008 – Smaato Inc. - provider of the SOMA (Smaato open mobile advertising) platform will preview "iSOMA" at the CTIA show next week in Las Vegas in Central Hall booth number #802.

This new addition to award winning SOMA (Smaato open mobile advertising) platform comes now with support for the iPhone SDK (software development kid). In the past weeks since the official introduction of the iPhone SDK Smaato has developed a new way to monetize mobile applications for the iPhone through mobile advertising.

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Smaato Announced As Finalist For Andrew Seybold Choice Awards 2008 For Best New Company

SAN MATEAO, March 11, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has been selected as a finalist for the renowned Andrew Seybold Choice Awards in the category “Best New Company”.

“We are thrilled to be nominated for this prestigious award amongst all mobile start-ups”, comments Ragnar Kruse, CEO Smaato Inc. “Being a finalist is already a great success and for us the perfect incentive for the upcoming CTIA.

Each year, companies from around the world nominate visionary wireless products and services that promote positive progress on wireless mobility. All nominations submitted must have been commercially deployed between February 15, 2007 and February 15, 2008. The Andrew Seybold Choice Award winners will be name on April 1, 2008 at the 18th Annual Andrew Seybold Wireless Dinner at CTIA Wireless in Las Vegas.

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Smaato Appoints New CTO

Since March 1, 2008 Marc Junker is Chief Technical Officer (CTO & CIO) at mobile advertising pioneer Smaato.

Marc will be the driving force for the further development of the mobile advertising platform SOMA and building new mobile ad services. Smaato is looking to expand its European based R&D team significantly in the next months.

Marc Junker (37) has over 10 years experience in IT and mobile business. Before joining Smaato, he was Co-Founder and CTO of mobileview, one or Europe's leading Wireless Application Service Provider (WASP). Mobileview provides mobile services and content for brand owners, media companies, web and WAP portals, carriers, service provicers and content owners in over 17 countries. 

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MWC Barcelona: Smaato and Enough Software Enter Strategic Alliance for Mobile Advertising

SOMA Mobile Advertising Platform Opens Up New Revenue Streams For Developers Of J2ME Polish - The De-Facto Standard Toolkit for Mobile Java

Barcelona, Spain, February 7, 2008 - Smaato Inc. and Enough Software have joined forces to bring new revenue streams to mobile developers by embedding advertisements into mobile applications.

Smaato’s mobile advertising solution can be integrated into any mobile application and is now bundled with J2ME Polish – the mobile application development platform for JAVA by Enough Software.

J2ME Polish is the de-facto standard for mobile JAVA developers worldwide. The J2ME toolkit by Enough Software has already been downloaded over 600.000 times and has been licensed by Nokia, Motorola, Mozilla and others.

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Mobile Advertising Pioneer Smaato Been Nominated for Best Mobile Opportunity

Service Provider Forum for The Zephyr Award for Best Mobile Opportunity

San Mateo, California - February 6, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has been nominated for a SPIFFY Award - The Zephyr Award for Best Mobile Opportunity.

These awards are given by the Service Provider Innovation Forum of the Telecom Council of Silicon Valley (SPIF) to recognize and acknowledge outstanding innovation and execution by Telecom entrepreneurs. Members include British Telecom, Sprint, T-Mobile, Vodafone, Verizon and many others.

"Amongst all outstanding mobile start-ups we have seen in the past two years, Smaato impressed me with their unique approach of an Open Mobile Eco-System with their Mobile Advertsing Platform", states Liz Kerton, Managing Director Kerton Group and Board Member of the Telecom Council.

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Mobile Advertising Pioneer Smaato Closes $3.5M Financing Round

San Mateo, California - January 18, 2008 - Smaato, a pioneering provider of mobile advertising platform technology announced that it has closed a $ 3.5 million financing round. Smaato was successful in attracting prominent smart angel investors from international media, advertising, mobile and the financial community. Silicon Valley based legal firm Wilson Sonsini Goodrich & Rosati advised on the funding and participated with an investment.

"We are convinced Smaato is at the fore front of this new marketing opportunity. Mobile advertising will be in hyper growth mode for the coming years and we believe Smaato is one of the leading pioneers in this field with an experienced management team and an excellent track record in the recent past. We will be actively supporting Smaato to position the company as a leader in the mobile advertising space," stated Uwe R. Feuersenger, CEO of aeris CAPITAL who also participated in this financing round.

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CTIA: Smaato Introduces New Mobile Ad Solutions for Carriers

Advertising Delivery Support for Java Phones, Smartphones & Mobile Web;
Launch of New Version of SOMA Mobile Advertising Platform
CTIA – San Francisco Moscone Center, Booth # 108, October 23 – 25, 2007

CTIA/San Francisco/San Mateo - October 22, 2007 – Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, will be presenting three major new feature extensions and new mobile advertising concepts for the Smaato Open Mobile Advertising platform (SOMA™) at this year's CTIA Wireless I.T. & Entertainment convention.

– SOMA™ Enabled Carrier Solutions: Smaato Ad Call Display™
– Preview: In-Application Mobile Advertising for Java – Including Facebook
– SOMA™ 2.1 Featuring Mobile Advertising for Mobile Internet and WAP

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Smaato Inc. Was Selected "Most Promising Company” by the Silicon Valley Association of Startup Entrepreneurs (SVASE)

San Mateo, CA – June 11, 2007 – SVASE announces Smaato as one of the “Most Promising” Demonstrators of “Launch: Silicon Valley 2007” selected by Attendees from 29 Companies vying for distinctions.

The Silicon Valley Association of Startup Entrepreneurs (SVASE) announced June 6th the “Most Likely to Succeed” at “Launch: Silicon Valley 2007”, the recently completed event for emerging technology companies. To culminate the June 5 event, held at the Microsoft Campus here, audience-judged awards were presented for “best-in-class” to companies in each of the six presenting categories. Smaato was one of the companies singled out by the audience in business category.

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INNOVATE!EUROPE - Strong Partners for Effective Mobile Advertising:
Adconion Media Group and Smaato Enter Strategic Partnership

San Mateo / Munich, Germany - May 9, 2007 - Smaato Inc., pioneering provider for in-application mobile advertising solutions, and Adconion Media Group, the largest independent digital advertising network, announced a strategic partnership to deliver a new and innovative mobile advertising product for the European markets.

Smaato is rapidly building a network of partners and promoters of its Open Mobile Advertising Platform SOMA. Just recently, Smaato announced its partnership with Third Screen Media in the US and now looks to Adconion Media Group as its partner in Europe. The announcement was made during Innovate! Europe 2007, a leadership conference for Innovation and Technology at Zaragoza, Spain today.

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AD:TECH - Accelerating Mobile Advertising:
Third Screen Media and Smaato enter Strategic Partnership

San Francisco - April 25, 2007 – At ad:tech San Francisco today, Smaato Inc., pioneering provider for in-application mobile advertising solutions, announced a strategic partnership with Third Screen Media, the leading provider of mobile advertising software and services. Through this partnership, Smaato and Third Screen Media will enhance the mobile reach especially to smartphones and extend the rapidly growing mobile advertising business.

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CTIA: Finnish Mobile Developer Sendandsee Selects Smaato For Mobile Advertising

Orlando/San Mateo - March 27, 2007 - Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, joins forces with acclaimed Finnish Sendandsee Ltd. -- the creator of technology solutions that enable and accelerate the mobilization of digital media. Sendandsee's patent pending mobiprint platform empowers the deployment of mobile services of MVNOs and media companies. The mobiprint platform enables companies to leverage their existing core assets into high quality content services for mobile users. Sendandsee is a renowned solution provider for Java and Symbian phones like LG, Nokia and Samsung.

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CTIA: iambic Partners with Smaato to Offer TopStory - Free Mobile RSS News Reader

Orlando/San Mateo - March 26, 2007 - Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, today announced a new partnership with iambic Inc. and their support for the SOMA platform. iambic, Inc., a leading provider of productivity enhancement software for handheld computers (PDAs and smartphones), today announced TopStory, a free, ad-enabled mobile RSS news reader that makes it easy for users to subscribe to their favorite news feeds or blogs directly on their Palm OS or Windows Mobile-based phone.

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CTIA: AlwaysOn Teams Up With Mobile Advertising Pioneer Smaato

Orlando/San Mateo -March 26, 2007 - AlwaysOn, the revolutionizing media brand, is once again at the forefront of engaging their social network through innovative technology. The Silicon Valley-based media company announced today a partnership with Smaato Inc., the pioneering developer of ad-enabling technology for mobile phones. AlwaysOn will soon launch "AlwaysOn Mobile" - a new mobile RSS news reader based on Smaato's award winning open mobile advertising platform SOMA.

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CTIA: Smaato and SplashData Make a Splash at CTIA with the Announcement of Ad-enabled SplashNews for Smartphones

Orlando/San Mateo - March 26, 2007 - Smaato Inc., a pioneering developer of ad-enabling technology for mobile phones, today announces it is working with SplashData to ad-enable an upcoming RSS newsreader product called SplashNews. SplashData, the leading provider of mobile productivity software, is working with Smaato to release SplashNews as a free wireless information delivery service for Palm, Windows Mobile, Symbian, and BlackBerry smartphones. SplashData's application will feature Smaato's award-winning SOMA Open Mobile Advertising platform.

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CTIA: Handmark to Offer New Ad-Enabled RSS NewsReader from Smaato

Orlando, Fla. - March 23, 2007 - Smaato Inc., pioneering developer of ad-enabled applications for mobile phones, today announced a strategic partnership with Handmark, a global leader in mobile media. Through this partnership, Handmark will distribute the free, ad-supported Smaato RSS NewsReader through its distribution channels, beginning with www.handmark.com this summer.

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CTIA: Red Herring, Inc. Partners With Mobile Advertising Pioneer SMAATO

Cannes/Orlando/San Mateo - March 20, 2007 - Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, today announced a partnership with Red Herring Inc., publisher and producer of Red Herring magazine as well as a heralded international and U.S. conference series following innovation, technology, financing and entrepreneurial activity. As part of the agreement, the upcoming Red Herring Mobile News Reader will support the innovative SOMA (Smaato Open Mobile Advertising) platform, which enables dynamic response for mobile phones.

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