MEET US AT
| PRESS RELEASES 2010 |
|
Please find here current press releases of Smaato Inc.
Harald Neidhardt ▪ CMO & Co-Founder ▪
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Smaato Metrics: Windows Mobile edges ahead of Apple iPhone in mobile advertising performance - Apple iPhone dominates performance in South-East Asia
Smaato Metrics reveal insight into click through and fill rates for South-East Asia
Redwood Shores, CA March 5, 2010 – Today, Smaato Inc. (http://metrics.smaato.com) revealed its latest metrics in to the global, mobile advertising market. The metrics show that the average worldwide ad network fill rates remain constant at 29% in February 2010. There is also a focus on the US and South-East Asian markets and at ad network response times. The February metrics show the worldwide CTR Index (Click Through Rate) by Operating System, the Fill Rates of Mobile Ad Networks worldwide and for the USA as well as the worldwide Ad Network Response time. With these Metrics Smaato unveils for the first time the CTR Index by Operating System and the fill rates for South-East Asia. Smaato’s metrics are based upon 35 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 3000 registered mobile publishers in February 2010.
New Android & iPhone SDKs for Mobile Advertising with free Analytics
Redwood Shores, CA February 10, 2010 – Smaato Inc. (www.smaato.com), the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone. The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and mobile websites on Android handsets. The monthly published Smaato Metrics showed a significant uptake in click-through rates from Android phones (http://metrics.smaato.com) for January 2010. Smaato will enhance the upcoming releases of SDKs and the SOMA mobile web API with a free analytics and reporting dashboard to visualize usage data and keep track of advertising revenues.
Android moves ahead of iPhone in new Smaato Mobile Advertising Metrics - Symbian still on top
Redwood Shores, CA February 4, 2010 – Today, Smaato Inc. published the Smaato Mobile Advertising Metrics for January 2010. January’s metrics show a significantly improvement of Android Click Through Rate (CTR) compared to the past month but Symbian handsets remain top of the list. The Smaato Metrics present for the first time also the average response time of ad networks worldwide as 256 milliseconds. Smaato’s metrics are based upon 35 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 2300 registered mobile publishers in January 2010. The full Metrics can be found here: http://metrics.smaato.com
M-Days: Smaato Publishes Fill Rates of German Mobile Advertising Market
Redwood Shores, California / Hamburg / Munich – January 28, 2010 – The average fill-rate in Germany was 60% in December 2009 after optimization by Smaato, which is well above the average fill-rate worldwide (35%) and even above the USA (55%). Smaato published its first global Mobile Advertising Metrics earlier this month, revealing for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 billion ad requests served in the Smaato Network in December 2009. The full Metrics can be found here: http://metrics.smaato.com
2010: A Million Apps in App Stores?
Hot opinions from mobile thought leaders, burn through into the New Year from Smaato's roundtable on Mobile Advertising Redwood Shores, CA / London, UK – January 07, 2010 – Mobile advertising leader Smaato Inc. (http://www.smaato.com) invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for 2010.The recent London discussion was recorded by Intruders.tv. Highlights of the roundtable can be seen here, with extended coverage on Smaato Blog. The thought leaders covered subjects such as what the future holds for mobile advertising, the significant acquisition activities in the industry (like Google's deal with Admob followed by Apple’s acquisition of Quattro Wireless this week) and the difference between US and European VCs. Smaato CEO & Co-Founder Ragnar Kruse stated: “Great content and apps are coming to phones by more and more developers from around the world, which will differentiate those apps further. One of the things we’re most excited about for 2010 is continuing to work with those great companies and helping them to monetize and standardize on advertising, so it's a scalable business model across multiple countries and regions.” |
