Windows Phone 7 SDK now completes Smaato’s full range of seven Mobile Advertising SDKs for App Developers

Redwood Shores, CA / Singapore / Hamburg, Germany, December 15, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company announced its new SDK for mobile advertising platform SOMA supporting Windows Phone 7.

The new Windows Phone 7 SDK grants access to more than 50 ad networks worldwide to serve display or text ads within applications and mobile websites on Windows Phone 7 handsets. It is easy to use with the Silverlight app and XNA projects and integration is done with just a few clicks. All communications is done in the background to minimize the disruption for the user.

We are excited to complete our offerings of SDKs with the new SDK for Windows Phone 7. Windows Phone developers now can easily monetize their applications globally with one single connection to more than 50 ad network partners, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Smaato Mobile Advertising Trends 2011

Redwood Shores, CA / Singapore / Hamburg, Germany, December 13, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, announced today a compilation of mobile advertising trends for 2011.

Smaato gathered market data for the three strongest regions in mobile marketing: the USA, Europe and Asia.

The trends show market analysis published by leading market research companies.

See the presentation here.

In 2011 we will be inside the tornado of the mobile industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives. With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats we will see a dramatic lift off in global Mobile Advertising, stated Harald Neidhardt, Co-Founder of Smaato Inc.

US tops $5 Billion Mobile Advertising Spend in 2015 – new Whitepaper by Smaato projects

MobileSQUARED Roadshow / AdTech, New York, NY / Redwood Shores, CA – November 2 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company released its latest mobile advertising whitepaper about the US market in association with MobileSQUARED. The free whitepaper can be downloaded at www.smaato.com/whitepaper.

The US is the second largest market globally in terms of mobile advertising spending behind Japan. Until end of this year the US mobile advertising market size is expected to be worth $797,6 million and will move closer to Japan (more than $1 billion in 2010) next year with a forecast of $1,24 billion for 2011 and $5.04 billion for 2015. Last week Smaato also unveiled research data to the top 5 European countries (UK, France, Germany, Italy, Spain) that will join the ‘billionaires club’ in 2015.

Mobile is a conversation that all DDB clients want to have now. And we are happy to share our experience that when mobile is used effectively it makes all media work harder. We believe that mobile can be an integral component of a larger campaign as long as it works to connect people with people, not just people with brands, stated Jeff Swystun, CCO, DDB Worldwide.

Smaato White Paper reveals trends in mobile advertising spending Europe’s Big Five Join the Mobile Advertising ‘Billionaire’s Club’

Redwood Shores, CA / Singapore / Hamburg, Germany – October 26 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company released its latest whitepaper in association with MobileSquared, looking at the mobile advertising revenue in Europe’s ‘Big Five’, France, Germany, Italy, Spain and the UK. The free whitepaper can be downloaded here.

In 2015 the predicted revenues in Europe’s top markets will reach over $1bn, joining Asia and the US as members of the ‘billionaire club’. In the build-up to the Olympics over the next 18 months, mobile will become a mainstream medium for advertisers to reach consumers.

By 2012, there will be over 101 million mobile internet users in the Big Five and by 2015, that figure would have risen to almost 160 million.

Consequently, page impressions will increase as more mobile internet users spend more time browsing. From a mobile advertising perspective, this provides a greater opportunity for publishers to monetize the increasing levels of traffic to their sites.

We see a dramatic increase of interest from brands and online marketers in the mobile advertising space. Our clients are looking for a sustainable strategy to move closer to the consumer with the omnipresent and smarter mobile devices. We welcome any market data that can support our customers outlook to make informed decisions about the future of mobile advertising in Europe, stated Torsten Schollmayer, Marketing Strategy at SapientNitro.

Lufthansa iPhone App announced as Smaato Mobile Advertising Award Winner 2010

CTIA Smaato Award ceremony recognized more category winners for Android (Spotify), Symbian (SPB) and iPhone (Soundhound) among others

CTIA, San Francisco, CA – October 7, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce Lufthansa iPhone App by Clanmo as the overall winner of the Smaato Mobile Advertising Award 2010.

Clanmo will be claiming the prize of a free booth at Mobile World Congress 2011 and receive introductions to six top VCs.

Overall winner: Lufthansa iPhone App by CLANMO
Apple iPhone/iPad category winner: Soundhound
Google Android category winner: Spotify
Symbian category winner: SPB Mobile Shell
Symbian Special Prize: Cnectd
Branded apps/games category winner: Lufthansa iPhone App by CLANMO
Mobile campaign category winner: Vampire Weekend by Medialets
Other category winner: Clikbrix

Winners of the different categories were announced at the award ceremony, which took place during CTIA on October 07 in San Francisco, to recognize excellence in the world of mobile apps and the mobile web and the progress the industry is making. The award ceremony in San Francisco attracted a vivid crowd of the world’s leading mobile developers, entrepreneurs, venture capital professionals and investors.

Smaato awarded the overall winner, free booth space at the Mobile World Congress 2011 in Barcelona as well as various other publicity opportunities and one-to-one meetings with six of the top VC’s in the industry. Additional prizes for other category winners include a free booth at M-Days in Munich, Germany in January 2011, a free booth at M-Publishing in New York in 2011, and 2 handsets sponsored by Nokia along with tickets to Mobile World Congress 2011.

The Smaato Award 2010 has again raised the bar in attracting premium mobile web sites and mobile apps. The list of finalists includes a fantastic variety of established players as well as innovative startups from around the world. We are excited to see our developer community receive the recognition and media attention they so rightly deserve. We would like to thank our esteemed jury members and media partners for selecting the winners from a highly competitive group of 256 nominees. We are proud that the Smaato Award has gained traction over the past three years in attracting best of breed apps and mobile sites as a reflection of the evolving mobile advertising market into an established media, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Smaato debuts Ad Optimization Software Development Kit for Symbian at CTIA

CTIA, San Francisco, CA – October 6, 2010 – Symbian, the non-profit organization responsible for the world’s leading open source smartphone platform, and Smaato, the leading mobile advertising and optimization platform company, today announced the Smaato Open Mobile Advertising (SOMA) SDK for Symbian, which includes support for Qt, Web Runtime and native Symbian C++ development environments. By using Smaato’s mobile advertising optimization technology, developers can maximize their ad inventory and therefore ROI by running ads globally in more than 220 countries. The companies will be providing a look at the SDK for the first time at CTIA in Symbian’s booth, #522, and Smaato’s booth, #643.

With the SOMA SDK for Symbian, developers now have automatic access to over 50 mobile ad networks worldwide to display ads within apps and mobile web sites available via the millions of Symbian-based handsets in the global marketplace. This reach, combined with SOMA’s unique ad optimization technology, allows developers to earn more money through advertising. Advanced targeting, including categories such as gender, age, keywords, search queries, carriers and location, as well as campaign optimization features, also maximize fill rates and revenues for developers.

We are excited to introduce our SOMA SDK for Symbian and offer its developers a way to easily integrate an in-app ad solution that provides the maximum number of ad networks and ad revenue sources, stated Ragnar Kruse, CEO & Co-Founder of Smaato. Our research has demonstrated the opportunities of in-app advertising for Symbian developers and we hope many take advantage of our offering.

Smaato CEO selected to speak at CTIA Enterprise & Applications 2010

Redwood Shores, CA – September 24th, 2010 – Smaato Inc., today announced that Ragnar Kruse, CEO & Co-Founder has been selected to participate in the educational program at CTIA ENTERPRISE & APPLICATIONS™ 2010, which will take place in San Francisco at Moscone Center West, October 6-8.

Selected to speak in the session “The Mobile Advertising Value Chain” which is part of the “Mobile Marketing & Promotion”, Ragnar will seek to establish a comprehensive understanding of the mobile advertising (mAdvertising) value chain from both the industry’s point of view and from the consumer’s standpoint.

This panel will identify 1) the key players in the space, 2) what is needed to bring both advertiser and wireless carrier to the table to accelerate this opportunity, and 3) the key differences between mobile marketing and mobile advertising.

Ragnar will be joined by other executives in the mobile industry, including moderator Michael Becker, who will share their perspectives and experiences in the mobile marketplace.

Ragnar Kruse will certainly contribute insight and expertise to our discussions on the critical technical, business and policy issues facing the wireless industry, stated Robert Mesirow, CTIA vice president and show director. CTIA Educational Sessions are designed to present attendees with best practices and actionable intelligence from market segments that have successfully implemented mobile strategies to improve business performance.

Smaato partners with WapStart, the largest Russian Mobile Ad Network

Redwood Shores, CA / Moscow, Russia – September 15th, 2010 – WapStart and Smaato Inc., the leading mobile ad networks aggregation & optimization platform, have entered into a strategic partnership agreement.

The main goal of the partnership is to integrate the largest Russian mobile ad network Plus1 WapStart with Smaato’s platform benefiting existing and new clients of both networks by providing access to the combined inventory and advertisers.

Our choice of WapStart was obvious — Plus1 WapStart is the largest ad network in Russia with a well established customer base and a sophisticated technology platform. This partnership will provide our publishers with a better way to monetize and increase ROI in the important and fast-growing Russian market”, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

PubMatic Teams With Smaato To Include Mobile Ad Network Optimization For Premium Publishers

Palo Alto, CA – September 9, 2010 – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers.

The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone and BlackBerry applications as well as mobile browser inventory.

The partnership, which has been in beta for several months, is now open to publishers that currently leverage PubMatic’s Premier platform. Similar to how PubMatic can decide in real-time which ad network, Demand Side Platform (DSP), or Real-Time Bidding (RTB) partner is willing to pay the most for a publisher’s ad space, the partnership will enable PubMatic to determine which mobile ad network is willing to pay the most for publishers’ mobile ad space in real-time.

PubMatic publishers will be able to view their mobile performance and get reporting on mobile metrics through the PubMatic consolidated dashboard that they already use.

The mobile space is expanding rapidly and creating new revenue opportunities for premium publishers. We selected Smaato as a business partner because they are not only the biggest ad network optimizer for mobile, but they also have the best technology. We have seen that having the best technology remains a critical part of being able to provide the biggest ad revenue improvement for our publishers,stated Rajeev Goel, Co-Founder and CEO of PubMatic

Smaato celebrates its 5th Year with Record Milestones!

Redwood Shores, CA / Singapore / Hamburg, Germany – August 12, 2010 – Smaato Inc., the leading mobile advertising and optimization platform company, celebrates its 5th year announcing that it now serves over 16 billion ad requests per months in its global network of more than 7,000 registered publishers. Smaato Inc. was incorporated August 18, 2005.

Together with these KPIs, Smaato publishes a new whitepaper about the mobile advertising ecosystem that can be read and downloaded via the website at www.smaato.com/whitepaper.

It describes how app developers and mobile publishers can best navigate and monetize on mobile advertising opportunities. The whitepaper also breaks down the process of ad optimization and shows publishers that by optimizing both the advertising network and fill-rates, they can understand their choices for a better return on investment.

The Smaato Metrics for July 2010 are published today as well and present these key findings:

Apple show a significant increase in click through rates (CTR) globally and as well for the US and the European market, while Android decreased enormously in the US and lost its solid position from June
After 4 months of decrease the CTR Index of Windows Phones raises for the first time globally
The global fill rate of ad networks drops from 22% to 16%

We started Smaato five years ago to develop apps and recognized early on the need for mobile advertising services that quickly became our only focus. We are proud to celebrate our fifth anniversary with big milestone achievements: in July 2010 we almost tripled our reach in monthly ad requests to more than 16 billion with 7,000 signed publishers. The mobile advertising market is growing exponentially and we are excited about the next phase in the mobile economy. A big thank you to all our customers, partners, investors, friends and the global Smaato team who supported us along the way and believed in our vision, stated Ragnar Kruse, CEO & Co-Founder of Smaato

Apple significantly increases mobile advertising performance across the globe

Redwood Shores, CA / Singapore / Hamburg, Germany – August 12, 2010 – The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the US and the European market, while Android decreased enormously in the US and lost its solid position from June. Smaato serves over 16 billion ad requests in its network of more than 7,000 registered mobile publishers and over 40 mobile ad networks.

Smaato Mobile Advertising Award 2010: VC Partners and Nominees shortlist 2010 announced

Redwood Shores, CA – July 29, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010.

Here is a first look at some of the nominated mobile apps and websites from leading companies:

4Square Labs, AccuRadio, AccuWeather.com, aka-aki, Aloqa, AroundMe, audioBoo, Barcode Scanner, Brightkite, Bubble, Bump, Buzzd, bWeather, Cellfire Grocery Coupons, City Sense, Compass, cooliris, delivr.com, Doodle Jump, eBay Mobile, eBuddy Messenger, Evernote, Facebook, Fandango Movies, FishLabs, Flirtomatic, Foursquare, Fring, Google Sky Map, Gypsii, Handmark Pocket Express, iCarly: Sam’s Remote Lite, ICQ, iheartradio, imeem Mobile, itsmy, Jumbuck, Kyte, Last.fm, Layar Reality Browser, Liquid Air Labs, Lufthansa, MapQuest 4 Mobile, Meebo IM, Mobiluck, moblr, Moco Space, moTweets, My Tracks, NearbyNow, Nimbuzz, NYTimes, Orbster, pageonce, PandaHome, Pandora Radio, Qeep, Qik Video Camera, RadioTime, RjDj, Rummble, Seesmic for Twitter, Shake, Shazam, Sherpa, Shozu, Skyfire Mobile, SMS2.0, Smule, SPB Mobile Software, Spotify, Squace, Tonchidot, TuneWiki, TV.com, virtual, Twidroid for Twitter, Twikini, unlike networks, USA TODAY, Venista m-Joy, Waze, The Weather Channel, Worldmate, Yelp, YomoMedia.

Since the success of last year’s Smaato Award, the mobile market has truly blossomed with innovative apps and websites. The introduction of Apple’s iPad and the explosion of Android have given developers further scope and opportunity for innovation and the nominations we’ve had so far are a testament to this. It’s going to be an extremely tough job trying to pick the finalists for each category, let alone an overall winner!, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Smaato Mobile Advertising Award 2010: Now open for global entries

San Francisco, CA – June 17, 2010 – Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announces the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows Phone, Samsung Bada, Symbian, RIM, mobile websites, branded games & apps and best mobile campaign. Entry and participation is free and more information is provided at www.smaato.com/award.

Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VCs at partner level.

Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.

We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world, stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

South Africa is World Champion with average 72% Ad Network Fill Rate compared to average 43% USA

Redwood Shores, CA/ New York – June 09, 2010 – Today, during MMA Forum New York, Smaato Inc., the leading mobile ad optimizer and mobile advertising company revealed data (http://metrics.smaato.com), looking at the global, mobile advertising market in terms of click through rates and ad network fill rates for May.

May’s metrics show that Android is starting to recover in terms of global click through rates (CTR) and Feature Phones have really closed the gap on Symbian, looking set to take top spot next in June if it maintains the current rate of growth. In the US, Smaato’s metrics reveal that Symbian still dominates the region in terms of CTR – despite small market share of handsets, Android has now leapfrogged Apple in to second place as Apple suffers another drop in global CTR.

Smaato’s metrics are based upon 40 mobile ad networks and over 7 billion ad requests served in the Smaato Network of more than 5,000 registered mobile publishers in May 2010.

MMA Forum New York – Milestone Achievement

Redwood Shores, CA / Hamburg, Germany, June 3, 2010 – Smaato Inc., the leading global optimizer for mobile advertising, today announced that it now serves over 7 billion ad requests.

During May a major milestone of 5,000 registered publishers was topped – and more than 40 ad networks are now connected to SOMA, Smaato‟s open mobile advertising platform.

While the mobile marketing industry meets in New York next week to discuss the state of advertising during MMA Forum – the USA is also the leader in the global inventory of the Smaato network that spans over 220 countries. The top region is Asia followed by Europe / EMEA.

Smaato Inc. invited international mobile experts to a roundtable discussion in Berlin recently to discuss some of the hottest trends in the industry, following previous successful roundtables in San Francisco and London.

Since our first roundtable in San Francisco in October 2009, we’ve spoken with some of the top thought leaders in the industry and covered many of the trends. As a company we can only grow by listening to the market place and understanding the current issues and trends. Collaboration in this industry is key and at Smaato, we are working hard to collaborate on a global scale to help others succeed, stated Smaato CEO & Co-Founder, Ragnar Kruse.

Asia-Pacific: Smaato Predicts $1.5B Mobile Advertising Spend in 2010

Singapore, mobileSQUARED Road Show, CA May 6, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company published a whitepaper, written by Nick Lane, Chief Analyst at mobileSQUARED, on the mobile advertising market in South-East-Asia. The whitepaper can be downloaded at www.smaato.com/whitepaper.

The whitepaper, based on new research from mobileSQUARED, reveals information on the mobile Internet boom in Asia. In 2010 more than 400 million people will have access to the mobile Internet and the average mobile Internet user across Asia will generate 26.47 page impressions per day.

This means that users in Asia will be producing over 15 billion page impressions on a daily basis, including Japan and China. The total spending in the mobile advertising market is predicted to be about $1.5billion for 2010.

Smaato’s metrics are based upon 36 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 3,300 registered mobile publishers in March 2010.

The Asia-Pacific region shows a huge potential for growth in the mobile advertising space. We are proud to have established a Singapore presence already in 2009 and will continue to hire to grow our local team. As the Smaato Metrics and this white paper show – this is a complex market which has its own rules and requirements. We welcome partners that help us continue to grow the mobile marketing economy together“, states Ragnar Kruse, CEO & Co- Founder of Smaato.

Android suffers drop in global CTR Index but outshines the competition in South East Asia

Redwood Shores, CA April 13, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company revealed its latest metrics (http://metrics.smaato.com), looking at the global, mobile advertising market in terms of click through rates and ad network fill rates.

The metrics show that Android has been enjoying huge success in terms of click-through rates in South East Asia. But on the global front, it has dropped by around 50% and into fifth place, with Symbian retaining top spot and Feature Phone handsets, the only handset OS to make consistent gains over the last four months, claiming second space.

Smaato’s metrics are based upon 36 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 3,300 registered mobile publishers in March 2010.

Smaato announces iSOMA 1.0 for Apple iPad 1.0 – Support for new Ad Formats and includes Free Analytics

Redwood Shores, CA April 8, 2010 – Smaato Inc. the leading mobile ad optimization company announced today the new version of iSOMA SDK for iPad applications and mobile websites.

The iSOMA for iPad SDK will support multiple new ad formats including the universal ad package (UAP) of the iab – the online association that set the standards for the launch of the online advertising economy. In addition mobile ad formats of the MMA (Mobile Marketing Association) are supported as well, including new rich media banner formats that are emerging from Smaato’s 36 ad network partners.

Apple’s iPad is a hybrid mobile device that is expected to be heavily used to surf the web, consumer media apps as well as play with mobile entertainment offerings. First applications and media offerings from publishers of TIME, Wall Street Journal and the New York Times are using a blend of new innovative advertising formats that add multimedia functions, like video and sound.

Smaato Advanced Mobile Analytics will be included in the iPad SDK 1.0 and provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for the iPad to maximize user experience and insights.

There is a lot of excitement in the mobile publishing market about the iPad and new features in the upcoming iPhone OS 4.0 release. We are happy to continue our support for the iPhone platform and the iPad as the new addition to mobile device choices, stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

Smaato teams with Alcatel-Lucent up to deliver bundles of joy to Application Developers

Redwood Shores, CA April 6, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, today announced it is teaming with Alcatel-Lucent to provide the industry’s first packaged API (Application Programming Interfaces) bundles to simplify and reduce the cost of application development.

Providing an advertising API within Alcatel-Lucent’s larger bundled set of APIs for developers of applications, Smaato is participating in a new industry revenue sharing model that radically transforms application innovation by eliminating upfront costs for developers, extending application reach and opening new revenue opportunities for developers and service providers alike.

Smaato is joining other enterprises participating in Alcatel-Lucent’s delivery of API bundles that collectively includes: SMS, advertising, location, virtual goods, credit card and billing. The bundling targets the 14+ million developers worldwide and the two fastest growing and increasingly profitable application markets today: mobile advertising and virtual goods. Recent industry research suggests mobile advertising will exceed $3 billion by 2013 and that today’s virtual goods market is between $4-6 billion globally.

We welcome the pioneering social API initiative of Alcatel-Lucent to provide more upside for developers to reach better monetization through mobile advertising and added targeting value, such as location. We are proud our SOMA mobile advertising platform supporting Android and iPhone is already implemented to help mobile publishers maximize their impact on mobile audiences through value added services, stated Ragnar Kruse, CEO and co-founder of Smaato Inc.

Smaato partners with Motally for Advanced Mobile Analytics. Cross platform offering for iPad, iPhone, Android and Mobile Internet

Redwood Shores, CA March 30, 2010 – Smaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone, Android, Symbian, Windows Phone and other platforms.

The new Smaato Mobile Analytics features are incorporated into the SOMA platform that is easily integrated by registering at www.smaato.com/signup

Many app developers and mobile website publishers have serious issues to track the usage of their properties across different platforms. Smaato Advanced Mobile Analytics provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for iPhone, Android, Symbian and the upcoming iPad to maximize user experience and insights. In addition Smaato’s SOMA platform adds visibility and aggregated reporting across all major mobile ad networks worldwide.

We are excited to partner with Smaato the leading global mobile ad network aggregation platform. Together with our analytics tool and Smaato’s SOMA platform, we enable mobile publishers to better analyze and monetize their mobile inventory, stated John Forese, CEO of Motally

Smaato Metrics: Windows Mobile edges ahead of Apple iPhone in mobile advertising performance – Apple iPhone dominates performance in South-East Asia

Redwood Shores, CA March 5, 2010 – Today, Smaato Inc. (http://metrics.smaato.com) revealed its latest metrics in to the global, mobile advertising market. The metrics show that the average worldwide ad network fill rates remain constant at 29% in February 2010. There is also a focus on the US and South-East Asian markets and at ad network response times.

The February metrics show the worldwide CTR Index (Click Through Rate) by Operating System, the Fill Rates of Mobile Ad Networks worldwide and for the USA as well as the worldwide Ad Network Response time. With these Metrics Smaato unveils for the first time the CTR Index by Operating System and the fill rates for South-East Asia.

Smaato’s metrics are based upon 35 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 3000 registered mobile publishers in February 2010.

New Android & iPhone SDKs for Mobile Advertising with free Analytics

Redwood Shores, CA February 10, 2010 – Smaato Inc. (www.smaato.com), the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone.

The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and mobile websites on Android handsets. The monthly published Smaato Metrics showed a significant uptake in click-through rates from Android phones (http://metrics.smaato.com) for January 2010.

Smaato will enhance the upcoming releases of SDKs and the SOMA mobile web API with a free analytics and reporting dashboard to visualize usage data and keep track of advertising revenues.

Android moves ahead of iPhone in new Smaato Mobile Advertising Metrics – Symbian still on top

Redwood Shores, CA February 4, 2010 – Today, Smaato Inc. published the Smaato Mobile Advertising Metrics for January 2010. January’s metrics show a significantly improvement of Android Click Through Rate (CTR) compared to the past month but Symbian handsets remain top of the list. The Smaato Metrics present for the first time also the average response time of ad networks worldwide as 256 milliseconds.

Smaato’s metrics are based upon 35 mobile ad networks and over 4 billion ad requests served in the Smaato Network of more than 2300 registered mobile publishers in January 2010.

M-Days: Smaato Publishes Fill Rates of German Mobile Advertising Market

Redwood Shores, California / Hamburg / Munich – January 28, 2010 – The average fill-rate in Germany was 60% in December 2009 after optimization by Smaato, which is well above the average fill-rate worldwide (35%) and even above the USA (55%).

Smaato published its first global Mobile Advertising Metrics earlier this month, revealing for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 billion ad requests served in the Smaato Network in December 2009.

2010: A Million Apps in App Stores?

Redwood Shores, CA / London, UK – January 07, 2010 – Mobile advertising leader Smaato Inc. invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for 2010.

The recent London discussion was recorded by Intruders.tv. Highlights of the roundtable can be seen here, with extended coverage on Smaato Blog.

The thought leaders covered subjects such as what the future holds for mobile advertising, the significant acquisition activities in the industry (like Google’s deal with Admob followed by Apple’s acquisition of Quattro Wireless this week) and the difference between US and European VCs.

Great content and apps are coming to phones by more and more developers from around the world, which will differentiate those apps further. One of the things we’re most excited about for 2010 is continuing to work with those great companies and helping them to monetize and standardize on advertising, so it’s a scalable business model across multiple countries and regions, stated Smaato CEO & Co-Founder Ragnar Kruse.

Press Releases 2010