Smaato offers an award-winning in-application advertising platform for mobile devices to carriers and operators worldwide.

Smaato's unique SOMA™ (Smaato Open Mobile Advertising) platform allows mobile carriers to ad-enable their value-added services and provides deeper customer relationships. Providing free (or subsidized) high quality services will increase non voice related ARPU and creates a unique selling proposition.

SOMA™ delivers highly targeted in-application advertising to Symbian S60, Windows Mobile, Palm OS, Blackberry and J2ME applications. This represents an attractive new revenue stream beyond WAP and the mobile web.

The patent pending Smaato ACD™ (Ad Call Display) delivers useful information and highly targeted advertising directly to the customer's attention. Advertising is shown on the incoming call display and after each call. Smaato offers ad-enabled white-label versions of useful applications.