Smaato's unique SOMA Mobile Ad Optimizer Platform allows mobile carriers to ad-enable their value-added services and provides deeper customer relationships. Providing free (or subsidized) high quality services will increase non voice related ARPU and creates a unique selling proposition.

By providing us with unique user data, Smaato can deliver highly targeted ad campaigns to match your customer profiles and increase your mobile ad revenue.

HOW IT WORKS

SOMA delivers highly targeted in-application advertising to applications running on all major platforms: iPhone, Android, Java ME (incl. Blackberry), Symbian S60, Windows Mobile and Brew. This represents an attractive new revenue stream beyond WAP and the mobile web.