SOMA Client for In-Application AdvertisingSmaato's unique SOMA (Smaato Open Mobile Advertising) platform allows mobile carriers to ad-enable their value-added services and provides deeper customer relationships. Providing free (or subsidized) high quality services will increase non voice related ARPU and creates a unique selling proposition. SOMA delivers highly targeted in-application advertising to applications running on all major platforms: Java ME (incl. Blackberry), Symbian S60, Windows Mobile and iPhone. This represents an attractive new revenue stream beyond WAP and the mobile web. ACDThe patent pending Smaato ACD™ (Ad Call Display) delivers useful information and highly targeted advertising directly to the customer's attention. Advertising is shown on the incoming call display and after each call. Smaato offers ad-enabled white-label versions of useful applications. A mobile advertising trial project organized by Swisscom Mobile and Smaato showed a good user acceptance and high advertising effectiveness of mobile advertising in a telephony environment:
SOMA WrapperThe Smaato SOMA Wrapper is a service which inserts advertising into existing (binary) Java ME games and applications. The advertising components (such as ad-display, server connection, click-through handling and reporting) are wrapped around the JAR file without touching the source code. |
