New Publisher Reporting & Analytics Features

Smaato released an update of the Publisher Portal Reporting and Analytics Dashboard.

Mobile publishers and app developers are now able to see which Ad Networks and/or Demand Side Platforms (DSPs) served their mobile ad traffic. Every single KPI, such as, Revenue, eCPM, Impressions, etc. can also be displayed ordered by the top performing ad source.

Furthermore, publishers are also capable to run reports based on the selection of specific, a group, or all running Ad Spaces.

1. to your dashboard, mouse over the Reporting menu and click “Reporting & Analytics”:


2. Click on the “Ad Network & DSP Reporting” tab:


3. Choose your reporting criteria and scroll down to see the complete report:


4. Click “All Ad Spaces” to breakdown specific Ad Spaces in your reporting:


For customer support click here. If you don’t have a publisher account yet, sign up for free here.


About the Author

Nikolaus is Smaato's Online Creative Manager and responsible for the ongoing digital and creative initiatives, such as, website development and corporate identity.

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